Osteoarthritis

NBTY launches education campaign to revivify joint health category

NBTY launches education campaign to revivify joint health category

By Hank Schultz

Vitamin manufacturing giant NBTY has launched a effort to put a spring into the step of its venerable Osteo Bi-Flex brand with a marketing campaign to raise public awareness of joint health, a category that a recent study has shown to be declining.

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