Oat

The most widely cultivated oat varieties such as Avena sativa are not very high in protein

General Mills seeks to patent high-protein oat variety

By Elaine Watson

General Mills is seeking to patent a new oat variety with more than double the protein of standard cultivated varieties and a more stable fatty acid profile, making the oats less prone to oxidation. 

General Mills pushes case for Cheerios claim

General Mills pushes case for Cheerios claim

By Guy Montague-Jones

General Mills has responded to a Food and Drug Administration (FDA) letter asking for more evidence to support a revised health claim regarding the impact of Cheerios on cholesterol levels.

General Mills Cheerios cereal is a drug, says FDA

General Mills Cheerios cereal is a drug, says FDA

By Lorraine Heller

General Mills has been told to change the marketing of its popular Cheerios whole grain cereal, as the health claims it currently uses classify it as an unapproved drug.

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