Nielsen

Nielsen: ‘Purposeful ingredients’ drive US retail growth

08-Oct-2018 By Mary Ellen Shoup

Consumer attention to health and wellness when making food and beverage purchases has impacted specific areas of the grocery store, specifically the rise in sales of no sugar added products and items that contain stevia or monk fruit, Nielsen data found.

Consumers don’t want to downsize to save cash

19-Aug-2008 By Sarah Hills

Consumers are frowning on moves by food manufacturers to reduce the size of products as a way of tackling shrinking budgets in the current economic climate, according to research by The Nielsen Company.

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