New Chapter

New Chapter maintains culture within P&G fold

New Chapter maintains culture within P&G fold

By Hank Schultz

Proctor & Gamble’s acquisition of  whole food supplement manufacturer New Chapter had many in the natural products business wondering if yet another iconic brand would disappear within the insatiable maw of a big CPG company, rarely to be heard from...

Perfect Calm: Selling 'surprisingly' well

60-second interview: Graham Rigby, New Chapter

New Chapter: The market is coming to us now

If bottle A costs $10 for a month’s supply and bottle B costs $30, there’s probably a good reason, Graham Rigby, vice president innovation and marketing at wholefood supplement maker New Chapter tells Elaine Watson


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