Network Marketing

LifeVantage responds to purchasing trends with business plan revamp

24-Jan-2023 By Danielle Masterson

The company has spent the past year laying the groundwork for the 360-degree relaunch and now LifeVantage is ready to unveil its fresh take on the evolving direct sales industry.

Herbalife abruptly ousts CEO on heels of disappointing sales

01-Nov-2022 By Hank Schultz

For the second time in recent years network marketing giant Herbalife has made an abrupt management switch, with board chairman Michael Johnson stepping in as interim CEO. The move coincided with a disappointing sales report that saw the company’s share...

NuSkin turning to affiliate model to regain sales momentum

06-Dec-2021 By Hank Schultz

NuSkin Enterprises is among the latest multi level marketing companies transitioning to a hybrid model that includes affiliate marketers, the company announced recently.

LifeVantage returns to Protandim roots to reinvigorate growth

22-Nov-2021 By Hank Schultz

Network marketing company LifeVantage is planning to refocus on a foundational product as part of a personalization strategy in an attempt to arrest a soft spot in revenues.

Herbalife expanding into beauty from within with carotenoid-based skin supplement

20-Aug-2021 By Hank Schultz

Herbalife is dipping its toe a bit deeper into the beauty from within category with a new multi ingredient supplement aimed at skin health that features Lycored’s tomato extract as a hero ingredient.

Usana notches sales gain despite pandemic disruptions

23-Jul-2020 By Hank Schultz

Network marketing company Usana turned in solid results in its second quarter despite the interruption of face-to-face selling and recruitment that is the core of the MLM model.

News in brief

Lessons learned during Chinese regulatory crackdown help Nu Skin weather crisis

11-May-2020 By Hank Schultz

Nu Skin Enterprises says online functionality has helped it post better than expected results even as the global pandemic crisis hamstrings the core face-to-face concept of the multi level marketing model.

Herbalife notches $4.9 billion in annual sales despite hit in China

19-Feb-2020 By Hank Schultz

Herbalife reported a 3% rise in sales for its full year, recording $4.9 billion in revenue. The increase was achieved even with sharp declines in China attributable to that country’s regulatory crackdown on multi level marketing companies.

Weight loss player Medifast pivots toward network marketing model

09-Aug-2016 By Hank Schultz

Weight loss specialist Medifast reported lower revenues as it repositions its business with an increased emphasis on its network marketing component and a nascent sports nutrition segment tied to sponsorship of sports leagues.

Court shuts down energy drink network marketer Vemma over pyramid scheme allegation

28-Aug-2015 By Hank Schultz

Vemma Nutrition, a multilevel marketing company that based its business on a line of mangosteen juice drinks, has been shut down by an Arizona court acting on a Federal Trade Commission request for allegedly operating an illegal pyramid scheme.

ChromaDex signs $62 million deal for Niagen, Purenergy ingredients

07-Jan-2014 By Hank Schultz

ChromaDex has announced the largest deal in its history, a $62 million agreement with nework marketing company 5LINX that covers its Niagen and Purenergy ingredients.

Usana accepts lower earnings to revise compensation structure for distributors

24-Oct-2013 By Hank Schultz

Usana Health Sciences has accepted lower sales and revenues in order to accomplish some needed restructuring steps, the company said yesterday.

LifeVantage's shift to network marketing saved company, CEO says

19-Nov-2012 By Hank Schultz in Utah

LifeVantage, the manufacturer of the herbal supplement Protandim, was on the financial ropes when it took the leap into network marketing.  The turnaround since then has been nothing short of remarkable, said Doug Robinson, president and CEO.

Reliv confirms good first quarter performance

07-May-2002

Reliv International, the international manufacturer and network
marketer of nutritional supplements, has confirmed that its first
quarter sales reached $14.5 million (€15.8m) cent, a 3 per cent
increase, helped by strong network marketing...