Monk Fruit

SmartyPants Vitamins goes sugar-free with Multi & Omegas line

20-Mar-2023 By Asia Sherman

SmartyPants Vitamins has launched a new line of gummies sweetened with monk fruit and allulose to answer growing market demand for sugar-free supplements.

Ahiflower, hemp, monk fruit headline new product launches

01-Apr-2020 By Danielle Masterson

Despite the cancellation of Natural Products Expo West, many brands are pushing ahead and insisting the show must go on. From supplements for first responders to multivitamins for babies, the latest products to launch offer something for everyone.

Layn Corp stocks up on biomass to stay ahead

10-Mar-2020 By Danielle Masterson

Despite the current challenges of being based in China, the outlook for the company best known for making botanical sweeteners still looks pretty sweet.

The Vitamin Shoppe launches sports nutrition brand from John "Jocko" Willink

10-Feb-2020 By Danielle Masterson

Jocko Fuel proteins, supplements, and drinks are available in over 690 locations of The Vitamin Shoppe and online.

Nielsen: ‘Purposeful ingredients’ drive US retail growth

08-Oct-2018 By Mary Ellen Shoup

Consumer attention to health and wellness when making food and beverage purchases has impacted specific areas of the grocery store, specifically the rise in sales of no sugar added products and items that contain stevia or monk fruit, Nielsen data found.

Lawsuit over ‘100% natural’ claims on Nectresse monk fruit sweeteners to proceed

19-Jun-2015 By Elaine Watson

Johnson & Johnson’s Nectresse monk-fruit-based sweeteners were discontinued late last year owing to disappointing sales. However, a lawsuit challenging the products’ claims to be ‘100% natural’ is still very much alive.