Market Research

How to judge the accuracy of market research data

03-Apr-2023 By Nikki Hancocks

Working within the health and nutrition industry, most of us are used to being inundated with offers of market reports, often touting exciting category growth potential with high price tags associated to full reports.

GOED Annual Market Report: Omega-3 supplements market grows 3.8%

30-Sep-2022 By Nikki Hancocks

The Global Organization for EPA and DHA Omega-3s (GOED) has published the 2022 edition of its annual market report revealing steady growth in supplements with heightened demand for high concentrate products and algal oils.

Sports brands scramble to say abreast of market changes wrought by pandemic

14-Jan-2022 By Hank Schultz

Sports nutrition companies will need to stay abreast of how consumers are interacting with their products—and especially how that has changed during the pandemic—to identify and capitalize on new opportunities, said a prominent market analyst.

Brand America boosted by Obama and melamine scare

26-Nov-2008 By Sarah Hills

The Obama effect and concerns about food safety could help boost US brands overseas which appear to be falling out of favor, according to a new report from Euromonitor International.