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Getty | Dougal Waters

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

The emergence of the creatine gummy

The emergence of the creatine gummy

By Asia Sherman

Gummies are making an inroad as delivery format for creatine, one of the biggest performing subcategories in a booming performance nutrition market.

Clorox Company dismisses VMS business sale rumors

Clorox Company on VMS business sale: 'Pure rumor and speculation'

By Asia Sherman

“Clorox Co has been seeking to divest its vitamins, minerals and supplements (VMS) business after efforts to scale it led to major losses, according to four people familiar with the situation,” Reuters reported at the end of March.

Don’t call it a comeback, chia’s been here for years

Don’t call it a comeback, chia’s been here for years

By Asia Sherman

Chia became a household name in the 1980s, popularized by the fascination with fur-sprouting animal figurines, but its use as health aid dates as far back as the Aztec and Mayan empires. Today, after a slight dip in the market, chia is back on the scene...

Vitafoods 2008 overview

Vitafoods 2008 overview

This year's Vitafoods trade show was the largest to date, attracting over 6000 visitors and 450 exhibitors. As the event becomes more widely recognised and respected in the functional foods and supplements industries, Nick Craig Waller from organisers...

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