Kellogg

Kellogg settlement on attention cereal claims rejected

17-Jul-2012 By Oliver Nieburg

Kellogg will need to negotiate a new deal in a class action dispute over advertising claims for its Frosted Mini-Wheats cereal after a US federal appeals court rejected a $10.7m settlement.

Kellogg’s to pay $5m for false Rice Krispies immunity claims

13-Jan-2011 By Shane Starling

The Kellogg Company will pay $5m to consumers misled by children’s immunity claims for its Rice Krispies breakfast cereal, after agreeing terms in an amalgamated class action in a California court.

Kellogg's backs research into cereal-derived prebiotics

11-Jan-2011 By Jane Byrne

Funding of research at a Belgian university into how cereal-derived prebiotics benefit human health will enable the development of fibre-rich cereal foods with greater nutritional value, claims Kellogg’s.

Kellogg’s escapes FTC fine over false immunity claims

04-Jun-2010 By Shane Starling

The Kellogg Company will change immunity claims for Rice Krispies after the Federal Trade Commission (FTC) ruled the claims misleading – but ruled out a financial penalty.

Nutri-Grain legal challenge has ‘no merit’, says Kellogg

04-Feb-2010 By Jane Byrne

The Kellogg Company has dismissed a class action lawsuit filed against it in relation to health claims on one of its leading breakfast cereal products, Nutri-Grain bars.

Branded Corn Flakes are great for branding

19-Oct-2009 By Guy Montague-Jones

Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.

Kellogg’s launches meal replacement protein shake

29-May-2009 By Shane Starling

Kellogg’s has entered the weight management area with its first-ever protein shake under its female-focused Special K brand.

Kellogg takes healthy products into pharmacy aisle

26-Jun-2006 By staff reporter

Kellogg's health and wellness division is about to birth its first
products: protein-fortified waters, snack bars and meal bars that
will take the Special K brand out of cereals and into the pharmacy
aisle.

Strong earnings from Kellogg

27-Jul-2004

Kellogg this week announced a solid second quarter, beating
expectations with a 16 percent rise in earnings, though the company
wouldn't reveal to what extent its functional food products
contributed to this figure.

Kellogg backs down over vitamin trademark

06-Aug-2002

A dispute which pitted US food giant Kellogg against the somewhat
smaller Green Turtle Bay Vitamin Company over the latter's
trademark vitamin, Sunnie, has ended with a victory for the smaller
company.