General Mills

General Mills’ partnership with No Kid Hungry underscores ‘doing good delivers really good business results’

13-Oct-2022 By Elizabeth Crawford

Childhood hunger is a serious problem in the US, so at first blush it may appear flippant that General Mills created a full-sized slide that extends from a giant cereal box into a bowl of heart-shaped Cheerio pillows to raise awareness and funds for the...

Five CPG giants entering or expanding in the dietary supplements space

01-Aug-2018 By Adi Menayang

From Clorox to Kirin to Johnson & Johnson, this year we’ve seen several consumer packaged goods (CPG) giants enter the dietary supplement space, either through acquisitions or major investments.

General Mills leads $12 million investment into GoodBelly

21-Jun-2018 By Hank Schultz

General Mills has led a funding round that poured $12 million into Boulder,CO-based functional food firm NextFoods and its GoodBelly brand via its venture investing arm 301 Inc.

General Mills seeks to patent high-protein oat variety

02-May-2017 By Elaine Watson

General Mills is seeking to patent a new oat variety with more than double the protein of standard cultivated varieties and a more stable fatty acid profile, making the oats less prone to oxidation.

General Mills says health has become ‘a primary driver of innovation’

22-Aug-2012 By Caroline Scott-Thomas

General Mills claims it has improved the nutritional profile of 68% of its product line by sales volume since 2005, reformulating to include more fiber, calcium and whole grains, and less sodium, saturated fat, trans fat and added sugar.

Functional overdrive: General Mills woos hearts, minds and stomachs

18-May-2011 By Elaine Watson

General Mills has signaled its intention to make a bold move into the functional foods market with new products targeting cardiovascular health, cognitive function and weight management.

General Mills signs Yoplait acquisition agreements

18-May-2011 By Caroline Scott-Thomas

General Mills has entered into definitive agreements to acquire a 51 percent controlling interest in French yogurt maker Yoplait and a 50 percent stake in a related entity that holds the global Yoplait brands.

Class action lawsuits set to ‘explode’ in health claims arena

01-Apr-2011 By Elaine Watson

A potent combination of lawyers on the make, a rise in activism from consumer lobby groups and food manufacturers pushing the envelope with more aggressive health claims is set to prompt an “explosion” in class action lawsuits in the coming years, according...