With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...
PepsiCo beat second quarter expectations with its Frito-Lays and PepsiCo Beverages North America divisions posting double-digit organic revenue growth, but the company faces several challenges across its business, especially in the energy and sport drink...
As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...
Taking L-Alanyl-L-Glutamine after endurance exercise may increase an athletes’ reaction times and cognitive function when compared to no hydration, says a new study using Kyowa Hakko’s Sustamine ingredient.
The global functional, allergen-free, organic and other healthy foods market will push through the $1 trillion (€770m) mark for the first time in 2017, as consumer interest in preventing illness via foods snowballs, says Euromonitor International.
The American Beverage Association (ABA) has lashed out at the British Medical Journal (BMJ) for a critical article series on sports drinks, and said the journal showed bias in overlooking 'widely accepted' research thereon.
The two biggest beverage companies in the world are set for a court battle after Pepsi lodged a court suit against Coca-Cola over a comparative advertising campaign that showed Pepsi’s Gatorade sports drink in poor light next to Coke’s Powerade ION4.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Further evidence pointing to the growing importance of the enhanced
water market was revealed this week as Gatorade announced that its
Propel Fitness Water brand had exceeded sales of €100 million in
Despite accounting for nearly half of the world's sales of sports
and energy drinks, Asia remains one of the most underdeveloped
global markets, finds a new report on worldwide sales of sports and
energy drinks by beverage analysts...
Gatorade, the sports drink brand owned by PepsiCo, has confirmed
that it will not renew its sponsorship of the US-based NASCAR car
racing event, and that it will focus instead on stock car racing
drivers and races.
The Federal Trade Commission (FTC) is getting ready to vote as
early as Wednesday on whether to try to block PepsiCo Inc.'s
proposed $13.8 billion acquisition of Gatorade sports drink maker
Quaker Oats Co.