Energy Drink

Uptime takes on energy drink giants with ‘mainstream’ positioning

Uptime takes on energy drink giants with ‘mainstream’ positioning

By Adi Menayang

Competing against energy drink giants like Red Bull and Monster, relative newcomer Uptime is climbing up the list of top-selling energy drinks in convenience stores, and its founder says its success so far has a lot to do with the brand’s positioning...

Sales of energy shots slump as consumers reach for drinks instead

Sales of energy shots slump as consumers reach for drinks instead

By Elizabeth Crawford

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according to new research from Mintel Group.

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