Drink

'One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa

Dispatches from Vitafoods Europe 2016

How to make supplement packaging sexier

By Annie Harrison-Dunn

Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.

Consumers want to see tangible effects from functional beverages. Pic: iStock

What to watch in functional beverages

By Rachel Arthur

Functional beverages are tapping into consumer interest in health and wellness, but consumers are increasingly discerning and demand drinks deliver on their promises. 

GoodBelly's probiotic juice drinks  Source: GoodBelly

Growing probiotic market prompts GoodBelly's new products launch

By Douglas Yu

GoodBelly has launched four new product lines, including GoodBelly Protein Shake, GoodBelly Juice Drink, GoodBelly Sparkling Drinks and GoodBelly Ade, as consumers are gravitating more towards the functional beverage category, according to the company.

Convenience stores emerge as health food destination

Convenience stores emerge as health food destination

By Elizabeth Crawford

More consumers are seeking healthy foods and beverages at convenience stores, creating an opportunity in a previously often overlooked channel for manufacturers of these products to expand their reach, according to new market research from Technomic. 

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