Creatine

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NOW raises red flags after creatine gummy testing

By Asia Sherman

In its latest round of supplement policing, natural product manufacturer NOW reported that half the creatine gummy brands it tested failed to meet dosage claim on label. This was not the only red flag raised.

Susan Kleiner and Danielle Masterson at SupplySide West

Is the supplement industry finally giving women something to buy?

By Danielle Masterson

It’s no secret that the dietary supplement industry has missed out on major opportunities by ignoring female consumers. But are brands finally catching on? Who better to ask than Susan Kleiner, PhD, a true trailblazer and someone who has been advocating...

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NY Assembly passes bill targeting weight loss, muscle building supps

By Stephen Daniells

Efforts to restrict the sale of some dietary supplements to minors in New York State took a step forward this week as the State’s Assembly passed AB 5610-D, a bill that limits access to some dietary supplements for weight loss or muscle building for people...

Bear Balanced continues growth in nascent creatine gummy category

Bear Balanced continues growth in nascent creatine gummy category

By Asia Sherman

Dylan Menter came up with the idea for his creatine gummy brand while building rockets at the SpaceX ranch in California. After three years of test-kitchen research and formulation, he launched Bear Balanced in early 2022 with the trademarked tagline...

©Getty Images - FatCamera

Creatine boosts jumping power for young basketball players

By Hank Schultz

Creatine supplementation significantly increased the jumping performance of a cohort of young basketball players, a recent study reported. The researchers also claimed the intervention helped them score more points in games.

Researcher makes case for creatine as nootropic

Researcher makes case for creatine as nootropic

By Danielle Masterson

The International Society of Sports Nutrition (ISSN) featured a variety of presentations to promote the science and application of evidence-based sports nutrition and supplementation, including a non-so-well-known application of creatine.

NutraCast: How TikTok drives sales at the Vitamin Shoppe

NutraCast: How TikTok drives sales at the Vitamin Shoppe

By Danielle Masterson

Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.

NutraIngredients-USA photo

Creatine important for general health throughout life, expert says

By Hank Schultz

Creatine, one of the foundational ingredients in the sports nutrition realm, has so many proven benefits that it should be thought of as more of a general health ingredient, attendees at the recent Sports & Active Nutrition Summit were told.

Dr Rob Wildman to launch sports nutrition brand: ‘It’s my opus’

Dr Rob Wildman to launch sports nutrition brand: ‘It’s my opus’

By Stephen Daniells

After decades with some of the most respected brands in sports nutrition, Dr Rob Wildman has ventured out on his own and his new brand is an embodiment of his commitment to the field and his pursuit of quality. “I want to take the guesswork out of taking...

Creatine supplementation is most often associated with strength/short burst activities, but can be useful in other applications, too.  A recent paper tackles some of the many misconceptions about this ingredient. ©Getty Images - Kittiya

Roundup by experts puts to rest common creatine misconceptions

By Hank Schultz

A new paper authored by experts in creatine supplementation seeks to dispel some long standing misconceptions about this legacy sports nutrition ingredient. Among the concerns addressed are water retention, kidney damage, baldness and others.

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Experts confirm safety and efficacy of creatine supplements

By Stephen Daniells

Creatine supplementation is safe and has a number of health benefits in populations ranging from infants to the elderly, according to a new position paper from the International Society of Sports Nutrition (ISSN).

Serial killer’s creatine use no link to ‘roid rage’

Serial killer’s creatine use no link to ‘roid rage’

By Shane STARLING

The European sports nutrition sector has defended EU-backed creatine after a friend of Elliot Rodger, the Brit who killed six people at the weekend in California, said the 22-year-old was ‘hooked’ on the workout supplement.

Creatine may beef up brain function: Study

Creatine may beef up brain function: Study

By Stephen Daniells

Supplements of creatine, most commonly associated with sports nutrition, may boost cognitive function in vegetarians, a group at risk of low creatine levels, says a new study.

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