Thought BLT was a sandwich made with bacon, lettuce and tomato?
Think again. In LycoRed's book it's a beverage fortification
concept that showcases its expertise in antoxidants. Beta carotene,
lutein, and tomato lycopene,...
The Coca-Cola Company's decision to advance further into the active
lifestyle drinks is likely to send shivers across the functional
beverage market as the beverage giant has a far-reaching
distribution network at its disposal.
Coca-Cola North America has announced its plans to launch Diet Coke
Plus, a carbonated calorie-free beverage with the added value of
vitamins and minerals, that could put the concept of functionality
at the front line of the soft...
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
Coca-Cola can continue selling orange juice fortified with calcium,
after having settled with Procter and Gamble over a patent
infringement lawsuit a development that opens the way forpotential
collaborations in the future.
Gadot is introducing a new highly soluble source of calcium
suitable for use in syrups and concentrates, which could help
beverage formulators design products to meet burgeoning interest in