Childhood hunger is a serious problem in the US, so at first blush it may appear flippant that General Mills created a full-sized slide that extends from a giant cereal box into a bowl of heart-shaped Cheerio pillows to raise awareness and funds for the...
The impressive growth with all things protein will continue, with clear beverages, breakfast cereal, and maybe even protein in French fries offering opportunities for suppliers and manufacturers alike.
As the FDA prepares to conduct consumer research into whole grain labeling statements before it issues finalized guidance for industry, the debate over precisely what should constitute a ‘whole grain’, as well as how the amount of whole grain should be...
Ready-to-eat cereals giant Post Holdings has moved into the active nutrition and supplements market with a $180m deal to acquire Premier Nutrition Corporation (PNC) - maker of Titan and Premier Protein bars and shakes, and Joint Juice (liquid supplements...
The American Association of Cereal Chemists International (AACCI)
is meeting this week in Europe, where experts from the
international cereals and grains industry are discussing latest
developments in grain-based science and technology.
Supporting evidence for the health benefits of regular cereal
consumption, girls who eat breakfast cereal daily weigh less than
their friends who opt for a different morning sustenance, reveals a
A new all wholegrain cereal range was launched in the UK last week
by cereal giant Kellogg, targeting the increasing number of
consumers turning towards healthier wholegrain products. Yet a
Mintel analyst says it is unlikely to be...
Scientists claim to have discovered a method to increase the
vitamin E content of corn seeds by up to six times. With future
research to focus on soybeans, a new generation of health promoting
grain crops and foods could be around...
Eating too much refined bread and cereal may be at the root of the
teenage acne suffered by almost all adolescents in the developed
world, according to a report in this month's New Scientist
which reveals new US research.
A reduction in pollution levels in Britain has had one unexpected -
and unwanted - effect. Wheat grown there has far lower levels of
the the essential mineral selenium than its counterparts in North
A new test is being developed to allow oat and barley breeders to
detect high levels of beta-glucans, cell wall plant components
which have been shown to have reduce the risk of heart disease in