Bone

Joint health rich field for innovation, panelists agree

Joint health rich field for innovation, panelists agree

By Hank Schultz

Joint health is seen as an innovative category, whereas bone health is a more stable, mature market, said participants in yesterday’s Brand Panel in William Reed’s online Bone & Joint Health.  Experts from Jarrow Formulas, NBTY and NOW Foods participated...

Can bone and joint support be cool enough for sports nutrition?

Special Edition: Bone & Joint Health

Can bone and joint support be cool enough for sports nutrition?

By Adi Menayang

Athletes and active people in general tend to put more wear and tear on their bones and joints. But unlike protein or energy, bone & joint supplements aren’t as easy to market as a sport nutrition product.

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