5-Hour Energy

5-Hour Energy hits back at biochemist claims shot ‘unsupported by science’

04-Aug-2014 By Ben BOUCKLEY

5-Hour Energy has hit back at a sports science researcher who says there is ‘chasm’ between the claims made by America’s top-selling energy shot and the scientific evidence for its effectiveness.

'WE WILL FIGHT TO DEFEND OURSELVES AGAINST CIVIL INTIMIDATION': 5-HOUR ENERGY

‘5-Hour Energy’s simply a caffeine delivery device’: Washington AG savages $1bn brand

21-Jul-2014 By Ben BOUCKLEY

Washington state attorneys insist that 5-Hour Energy wouldn’t work if it wasn’t for its caffeine content in a fierce attack on the credibility of America’s top-selling shot.

Energy brand ‘buzz’ bounces back but can momentum continue into 2014?

12-Dec-2013 By Stephen DANIELLS

Changes in marketing direction and a quiet year with lawsuits have seen three big players in the energy category bounce back in the eyes of consumers, but what does 2014 hold for the brands?

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

14-Jan-2013 By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...