Trends

Joel Freeman, BODi super trainer, delivers the keynote speech at 2024 Sports and Active Nutrition Summit in San Diego on Feb. 12 © Photo by Justin Howe

Why is Joel Freeman so successful? It’s simple.

By Danielle Masterson

No longer bound to limited DVD disc space, BODi super trainer Joel Freeman said he’s enjoying the wide open opportunities that his streaming platform offers. But while technology advances, one thing remains the same: simplicity.

FTC settles with supplement startup over COVID claims

FTC settles with supplement startup over COVID claims

By Asia Sherman

A multi-year case involving dietary supplement startup PPO Lab, the Federal Trade Commission (FTC) and COVID-19-related health claims has come to a close, culminating in a truce that removes fines and lightens administrative burdens on the defendants.

Alana MacFarlane Kempner on stage at Probiota

The Gut Stuff on using the ‘shock factor’ in the right way

By Olivia Brown

The Gut Stuff, an education brand founded by sisters from the Zoe TwinsUK microbiome study cohort, is working to spread microbiome science knowledge by cutting through the noise on and offline with an ethical approach to shock factor tactics.

Image by Justin Howe

A new economic imperative for the sports nutrition market

By Claudia Adrien

Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.

NutraCast: Safety considerations for dietary supplement manufacturers

NutraCast: Safety considerations for dietary supplement manufacturers

By Danielle Masterson

A new paper is out titled “Safety Considerations for Dietary Supplement Manufacturers in the United States", co-authored by Jay Sirois, PhD, VP of regulatory and scientific affairs, Consumer Healthcare Products Association, alongside several CHPA...

Study links higher omega-3 levels to decreased stroke risk

Study links higher omega-3 levels to decreased stroke risk

By Asia Sherman

A new study published in the journal Stroke shows that people with the highest omega-3 levels have a lower risk of stroke. It also dispels correlations between omega-3s and increased risk of brain hemorrhaging.

© Golfcuk / Getty Images

Industry gears up to celebrate Global Omega-3 Day

By Nikki Hancocks

The Global Organization for EPA and DHA Omega-3s (GOED) is inviting members of the industry to celebrate this year's Global Omega-3 Day on March 3 to continue the impressive uptick in awareness created this time last year.

NutraCast: Remaining selective in sourcing amid limited fish oil supply

NutraCast: Remaining selective in sourcing amid limited fish oil supply

By Danielle Masterson

From limited supply to the need for more consumer education, the fish oil industry is facing a number of challenges. However, there are still a lot of opportunities in and outside of the sea. This episode examines the state of the fish oil market and...

© Tang Ming Tung / Getty Images

Chinese appetite for fish oils growing: How to tap into the market

By Nikki Hancocks

Chinese consumers have a huge and growing appetite for supplements and functional foods, leading many manufacturers to consider international expansion, but strict and confusing routes to market can make this an all too costly endeavour.

©metamorworks | Getty

How to harness data to optimise global ecommerce

By Nikki Hancocks

Data insights are essential when choosing the right online markets for your brand and optimising profits, tech experts from the e-commerce accelerator Pattern revealed at the GOED Exchange last week.

Q&A: Glaxon on shaking up the sports and active nutrition category

Sports & Active Nutrition Summit Start-up Star

Q&A: Glaxon on shaking up the sports and active nutrition category

By Asia Sherman

Glaxon entered the market in 2019 with a small suite of sports nutrition supplements. Since then, the portfolio has grown to some 100 products, featuring space-themed branding and individual comic art for each label with innovative formulation concepts...

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