The changing retail landscape

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From the editor's desk

When ‘edgy’ marketing goes over the edge

By Hank Schultz

The case this week of a beverage brand making a supposedly tongue in cheek reference to suicide points to the risks inherent in swinging for the fences in product marketing.

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China-based Harbin may buy out struggling GNC

By Danielle Masterson

Earlier this year, the vitamin retailer sought international expansion after striking a strategic partnership deal with China-based Harbin Pharmaceutical Group. Now it appears Harbin (also known as Hayao) may buy the Pittsburgh-based health and wellness...

Celsius photo.

More distribution, esports deal helps drive rapid growth for Celsius

By Hank Schultz

Energy drink company Celsius continues its meteoric rise with a greater emphasis on marketing spend, distribution growth and a new tie in with an esports organization. And like many other beverage companies, Celsius has a CBD product waiting in the wings.

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NutraIngredients speaks to the top investors in the food and nutrition space to find out how entrepreneurs can get their big ideas onto pitching tables.

How to win investment? Top tips for startup founders

By Nikki Cutler

The food and nutrition space is hit by hundreds of innovations every day and investors in the field are being inundated with startup hopefuls wanting to pitch the next big thing for the market.

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