The changing retail landscape

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Experts lay out post-pandemic retailing strategies

By Hank Schultz

Marketing experts recommend that brands formulate a strategy to be as nimble as possible to deal with the as yet unknown changes to the supplement marketplace in the post pandemic world. A greater online capability is seen as one of key parts of that...

Informa reschedules Vitafoods Europe to start of September

Informa reschedules Vitafoods Europe to 1-3 September

By Will Chu

Event organisers are to postpone this year’s Vitafoods Europe in response to the ongoing COVID-19 situation that has already forced several nutraceutical industry events to be rescheduled.

Alex Ardenti on his film SUPPS: The Movie

Sports Nutrition Summit 2020

Alex Ardenti on his film SUPPS: The Movie

By Danielle Masterson

The filmmaker takes an up close and personal look at the history and evolution of the growing $40 billion sports supplement industry.

Lumina Intelligence

Lumina: More and better reviews key to online success

By Hank Schultz

Lumina Intelligence now has enough data for online product reviews to use it in a predictive fashion. For sports nutrition products the news is those with the most reviews and the best scoring reviews prosper; products with few reviews get dropped.

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From the editor's desk

Weight management event set for Jan. 29

By Hank Schultz

Weight management continues to be a category that drives the supplement industry. A webinar on Jan 29 that features a host of expert speakers will examine the latest trends in this category.

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

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Guest article

CBD, regulatory creep, and continued growth top AHPA's 2019 high points

By Michael McGuffin, president, American Herbal Products Association

Questions surrounding the hemp/CBD trade, a recognition of the continued popularity of herbal supplements, and a casting a wary eye toward regulatory creep topped the list of 2019 concerns for the American Herbal Products Association.

The Bearded Brewery photo

From the editor's desk

When ‘edgy’ marketing goes over the edge

By Hank Schultz

The case this week of a beverage brand making a supposedly tongue in cheek reference to suicide points to the risks inherent in swinging for the fences in product marketing.

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