Retail/social media

Alex Ardenti on his film SUPPS: The Movie

Sports Nutrition Summit 2020

Alex Ardenti on his film SUPPS: The Movie

By Danielle Masterson

The filmmaker takes an up close and personal look at the history and evolution of the growing $40 billion sports supplement industry.

Lumina Intelligence

Lumina: More and better reviews key to online success

By Hank Schultz

Lumina Intelligence now has enough data for online product reviews to use it in a predictive fashion. For sports nutrition products the news is those with the most reviews and the best scoring reviews prosper; products with few reviews get dropped.

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From the editor's desk

Weight management event set for Jan. 29

By Hank Schultz

Weight management continues to be a category that drives the supplement industry. A webinar on Jan 29 that features a host of expert speakers will examine the latest trends in this category.

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

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Guest article

CBD, regulatory creep, and continued growth top AHPA's 2019 high points

By Michael McGuffin, president, American Herbal Products Association

Questions surrounding the hemp/CBD trade, a recognition of the continued popularity of herbal supplements, and a casting a wary eye toward regulatory creep topped the list of 2019 concerns for the American Herbal Products Association.

The Bearded Brewery photo

From the editor's desk

When ‘edgy’ marketing goes over the edge

By Hank Schultz

The case this week of a beverage brand making a supposedly tongue in cheek reference to suicide points to the risks inherent in swinging for the fences in product marketing.

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China-based Harbin may buy out struggling GNC

By Danielle Masterson

Earlier this year, the vitamin retailer sought international expansion after striking a strategic partnership deal with China-based Harbin Pharmaceutical Group. Now it appears Harbin (also known as Hayao) may buy the Pittsburgh-based health and wellness...

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