Product claims

Analysis: The details of Dannon's probiotic settlement

Analysis: The details of Dannon's probiotic settlement

By Shane Starling

Dannon’s out-of-court settlement of the $300m class action mounted against it the beginning of last year contains some interesting clauses such as the fact Dannon has only committed to altering its on-pack immunity marketing for three years.

Dannon pulls 'immunity' claim from probiotic drinks

Dannon pulls 'immunity' claim from probiotic drinks

By Guy Montague-Jones and Shane Starling

Dannon is removing the word “immunity” from its DanActive probiotic drink on-package marketing after concluding an out-of-court settlement last week over alleged misleading probiotic claims.

Are health claims curbing freedom of speech?

Are health claims curbing freedom of speech?

The US FDA is being sued over its health claims regime – actions that are unlikely to succeed according to most pundits – but they raise serious questions about healthy food messaging and free speech that are being felt globally.

Court rules against FTC in supplement ad case

Court rules against FTC in supplement ad case

By Lorraine Heller

A US District Court has ruled against the Federal Trade Commission (FTC) and in favor of a supplements firm, in a landmark case that found FTC’s criticism of the company’s advertising was simply a “difference of opinion”.

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