Probiotics

General Mills sued over probiotic claims

General Mills sued over probiotic claims

By Shane Starling

The legal firm that mounted the class action against Dannon that resulted in a $35m out-of-court settlement, is one of several law firms that have mounted a similar action against another probiotic product, this time General Mills’ Yo-Plus.

The benefits of a probiotic witch hunt

The benefits of a probiotic witch hunt

Get your pitchforks ready! There are evil-doers out there! We’ve been conned: Probiotics don’t work. Dannon’s settling out of court, EFSA’s rejecting health claims, and the media is starting a witch hunt.

Inside Yakult's probiotic science culture

Inside Yakult's probiotic science culture

In HG Wells’ The War of the Worlds it is not the almighty weapons of humanity that defeated the invading Martians. It is a lack of immunity to the earth’s tiny pathogenic bacteria.

Analysis: The details of Dannon's probiotic settlement

Analysis: The details of Dannon's probiotic settlement

By Shane Starling

Dannon’s out-of-court settlement of the $300m class action mounted against it the beginning of last year contains some interesting clauses such as the fact Dannon has only committed to altering its on-pack immunity marketing for three years.

Dannon pulls 'immunity' claim from probiotic drinks

Dannon pulls 'immunity' claim from probiotic drinks

By Guy Montague-Jones and Shane Starling

Dannon is removing the word “immunity” from its DanActive probiotic drink on-package marketing after concluding an out-of-court settlement last week over alleged misleading probiotic claims.

Are health claims curbing freedom of speech?

Are health claims curbing freedom of speech?

The US FDA is being sued over its health claims regime – actions that are unlikely to succeed according to most pundits – but they raise serious questions about healthy food messaging and free speech that are being felt globally.

Danisco develops heat-resistant probiotics

Danisco develops heat-resistant probiotics

By Shane Starling

Ingredients giant, Danisco, has developed a processing technology it says “toughens up” probiotic cultures to extend high bioavailability shelf-life beyond five months.

Dannon shares key to probiotic marketing success

Dannon shares key to probiotic marketing success

By Lorraine Heller

Communicating the digestive or immune health benefits of probiotic products is a better way to reach consumers than highlighting the term ‘probiotic’, according to dairy giant Dannon.

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