The legal firm that mounted the class action against Dannon that resulted in a $35m out-of-court settlement, is one of several law firms that have mounted a similar action against another probiotic product, this time General Mills’ Yo-Plus.
Get your pitchforks ready! There are evil-doers out there! We’ve been conned: Probiotics don’t work. Dannon’s settling out of court, EFSA’s rejecting health claims, and the media is starting a witch hunt.
Reaction to Dannon’s $35m out-of-court probiotic settlement has been varied – from those accusing the company of scientific and marketing negligence to staunch defense of the company’s right to market products even when the science is not conclusive.
Dannon’s out-of-court settlement of the $300m class action mounted against it the beginning of last year contains some interesting clauses such as the fact Dannon has only committed to altering its on-pack immunity marketing for three years.
The US FDA is being sued over its health claims regime – actions that are unlikely to succeed according to most pundits – but they raise serious questions about healthy food messaging and free speech that are being felt globally.