Personalized Nutrition

Mommi provides solution to prenatal vitamin pill fatigue

Mommi provides solution to prenatal vitamin pill fatigue

By Mary Ellen Shoup

Pill fatigue is a growing battle throughout the supplements category as manufacturers experiment with different delivery formats. But the prenatal vitamin space targeting expectant mothers has been slow to innovate in this area, according to prenatal...

©GettyImages/Halfpoint

Healthy aging in focus: ‘The surface has barely been scratched’

By Mary Ellen Shoup

As the average lifespan continues to increase in many countries due to advances in science and medicine, so too does the conversation around healthy aging, progressing from an interest in understanding its origins to studying how to reduce, delay, or...

The nootropics industry has the potential to reach the 380 milllion individuals that make up the eSports community.  ©GettyImages/gorodenkoff

Special edition: Nootropics

Nootropics industry has a largely untapped opportunity in eSports

By Mary Ellen Shoup

Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...

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