Financial focus

Schiff Nutrition is based in Salt Lake City with a sales office in Bentonville and a sourcing office in Beijing

Our brand-building strategy is paying off, says Schiff Nutrition boss

By Elaine Watson

Schiff Nutrition’s decision to pump all available cash into branding and innovation instead of deep discounts has paid off for its Move Free joint care brand, with posted a 25% surge in sales in the third quarter in a category that was “basically flat”,...

DMAA-containing pre-workout supplements Jack3d and OxyELITE Pro are still available on Vitaminshoppe.com but are being sold at a hefty discount

Vitamin Shoppe boss quizzed on DMAA on Q1 earnings call

By Elaine Watson

Vitamin Shoppe boss Tony Truesdale would not say how much the FDA crackdown on DMAA is likely to cost the business after being repeatedly pressed by analysts on the issue during the firm’s first quarter earnings call.

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