Energy drinks and shots

Kyowa Hakko benefits from Champion Sports' strategic shift

Kyowa Hakko benefits from Champion Sports' strategic shift

By Hank Schultz

The recent boost in sports nutrition product launches is benefiting functional food ingredient suppliers, among them Kyowa Hakko, whose Sustamine ingredient is featured in a new beverage offering from Champion Nutrition.

IN 2002, Eric Schnell launched Steaz, the first carbonated green tea and USDA-certified organic soda and energy drink lines in the US. In 2011, he co- founded I AM enlightened nutrition, an all-natural line of liquid dietary supplements and launched new business venture, MetaBrand

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

PepsiCo brands responds to controversial sports performance study

Gatorade responds to July article on controversial scientific study

Gatorade and bananas: Comparing apples and pears?

By Ben Bouckley

PepsiCo brand Gatorade tells BeverageDaily.com that a direct comparison between the drink and bananas should not be made, after a recent US study concluded that the fruit was as effective in promoting sports performance.

Durbin seeks meeting with FDA following 5-Hour adverse events news

Durbin seeks meeting with FDA following 5-Hour adverse events news

By Hank Schultz

Sen. Dick Durbin (D-IL) read a statement on the Senate floor late Thursday calling for FDA action on the safety of energy drinks in apparent reaction to the news that 92 adverse event reports have been received by FDA in the past four years citing 5-Hour...

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