Vitamins & premixes

Lloyd Parker, head of nutrition for Everton FC, presented at the Sports Nutrition Summit 2020 in San Diego.  NutraIngredients-USA/Justin Howe

Sports Nutrition Summit 2020

Supplementation forms key part of Everton FC nutrition approach

By Hank Schultz

Supplementation forms a key part of the nutrition protocol of Everton FC, one of the oldest clubs in English football. It’s part of a revamp of the club’s approach to fueling players, brought on by the team’s first dedicated head of nutrition.

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Source: Baze

Baze Marketplace pushes personalized nutrition from supplements to food

By Elizabeth Crawford

As mounting consumer interest in personalized nutrition continues to drive consolidation in the supplement side of the segment, the evidence-based supplement subscription service Baze is expanding into food as a point of differentiation, and in doing...

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Guest article

ONHA’s view: Don’t let strong sales in 2019 obscure important issues

By Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Successful evaluation of the progress or travails of 2019 requires more than measuring growth in dietary supplements sales, which by that measure alone indicates we had a banner year.

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China-based Harbin may buy out struggling GNC

By Danielle Masterson

Earlier this year, the vitamin retailer sought international expansion after striking a strategic partnership deal with China-based Harbin Pharmaceutical Group. Now it appears Harbin (also known as Hayao) may buy the Pittsburgh-based health and wellness...

Study highlights importance of iron in adolescent athletes

Study highlights importance of iron in adolescent athletes

By Danielle Masterson

Optimal nutrition is fundamental for enhancing training, recovery and performance in athletes. A new study on iron intake and athletic performance in adolescent athletes underscores the importance of iron intake and the need for more research.

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Food fortification drives up customized premixes market

By Danielle Masterson

The customized premixes market is expected to skyrocket, thanks to health-conscious consumers who like the cost-effective and efficient solution for sourcing and fortification of nutrients.

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Product Innovations

Crack open a premix powerhouse.

Crack open a premix powerhouse.

Consumer lifestyle changes have created growth opportunities for sports nutrition brands, as the category crosses into mainstream food and beverage.