Vitamins & premixes

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Dr. Fauci weighs in on vitamins C & D

By Danielle Masterson

Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases, recently did an Instagram Live interview with the actress Jennifer Garner where he discussed immune health and supplementation.

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Guest article

Natural products industry must support supplement expansion

By Jim Emme, CEO of NOW and Board Member of the Natural Products Association

The pandemic has made all Americans more health conscious. Along with social distancing and better hand hygiene, Americans are turning to nutritional supplements as a way to boost their immune systems and support their overall health.

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Vitamin D deficiency may boost risk of coronavirus infection

By Stephen Daniells

Scientists at the University of Chicago are calling for clinical trials to investigate if vitamin D may reduce COVID-19 incidence after their retrospective study found a link between deficiency of the sunshine vitamin and the likelihood of becoming infected...

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Elysium launches supplement aimed at slowing brain atrophy

By Hank Schultz

Elysium Health has launched a new brain health supplement based on research done at the University of Oxford. The supplement, called Matter, pairs a high dose suite of B vitamins with specially formulated omega-3s from fish oil.

Adequate levels of vitamin K2 have been shown to help restrict the formation of arterial plaques. ©Getty Images - Rasi Bhadramani

Danish population study further bolsters case for vitamin K2

By Hank Schultz

A new study on cardiovascular health using a protein as a biomarker has bolstered the evidence backing the notion that the benefits of vitamin K2 are so important that the substance should have its own RDI, a Norwegian supplier says.

Is FDA open to entertaining an NDI for CBD products?

Is FDA open to entertaining an NDI for CBD products?

By Stephen Daniells

The US Food and Drug Administration may be willing to sit down with a company about a possible NDI submission for full-spectrum hemp extracts, says Steve Mister, president and CEO of the Council for Responsible Nutrition (CRN).

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Product Innovations

Crack open a premix powerhouse.

Crack open a premix powerhouse.

Consumer lifestyle changes have created growth opportunities for sports nutrition brands, as the category crosses into mainstream food and beverage.