Vitamins & premixes

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New supplement line gives gamers a reboot

By Danielle Masterson

Skinz.gg, an esports health and wellness company, has launched its "Power Your Performance” line, geared toward the 2.5 billion gamers across the globe.

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Researchers zero in on supplement use among college athletes

By Danielle Masterson

The high prevalence of dietary supplementation use in the athletic population means there is a risk of inadvertent doping for those users who don’t do their research or get their information from reliable sources.

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NAD refers immune claims case on to FTC

By Hank Schultz

The National Advertising Division has referred the case of a supplement manufacturer making what have been deemed to be unsubstantiated immune health claims on to the Federal Trade Commission for possible enforcement.

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COVID-19: Scientists raise the vitamin D alarm

By Nikki Hancocks

A group of researchers and doctors have formed an international alliance aiming to encourage governments to increase recommendations for vitamin D intake to 4,000 IU daily as they believe this would reduce COVID-19 hospitalisations.

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Sleep, immune support define September product launches

By Danielle Masterson

As the weather cools down and we get back into routines, brands are launching products that offer sleep and immune support and even candy flavored protein to get consumers into the Halloween spirit.

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News in brief

FTC issues refunds in case of pain relief supplement

By Hank Schultz

The Federal Trade Commission has issued refunds in a case brought against an herbal based pain relief supplement that the Commission alleged had insufficient backing for its claims.

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Dr. Fauci weighs in on vitamins C & D

By Danielle Masterson

Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases, recently did an Instagram Live interview with the actress Jennifer Garner where he discussed immune health and supplementation.

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Guest article

Natural products industry must support supplement expansion

By Jim Emme, CEO of NOW and Board Member of the Natural Products Association

The pandemic has made all Americans more health conscious. Along with social distancing and better hand hygiene, Americans are turning to nutritional supplements as a way to boost their immune systems and support their overall health.

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Vitamin D deficiency may boost risk of coronavirus infection

By Stephen Daniells

Scientists at the University of Chicago are calling for clinical trials to investigate if vitamin D may reduce COVID-19 incidence after their retrospective study found a link between deficiency of the sunshine vitamin and the likelihood of becoming infected...

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Elysium launches supplement aimed at slowing brain atrophy

By Hank Schultz

Elysium Health has launched a new brain health supplement based on research done at the University of Oxford. The supplement, called Matter, pairs a high dose suite of B vitamins with specially formulated omega-3s from fish oil.

Adequate levels of vitamin K2 have been shown to help restrict the formation of arterial plaques. ©Getty Images - Rasi Bhadramani

Danish population study further bolsters case for vitamin K2

By Hank Schultz

A new study on cardiovascular health using a protein as a biomarker has bolstered the evidence backing the notion that the benefits of vitamin K2 are so important that the substance should have its own RDI, a Norwegian supplier says.