Vitamins & premixes

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Study links microbiome diversity to active vitamin D level

By Nikki Hancocks

The gut microbiome's diversity is strongly linked to levels of active vitamin D in older men, according to new research, suggesting that the body's ability to metabolise vitamin D may be more important than the amount stored.

 ©Getty Images - dragana991

New product takes 'systems' approach to boosting NAD+

By Hank Schultz

Boosting NAD+ has become the goal of many aspiring anti aging formulators. Now a UK company is formally launching a product in the United States that its founder claims takes a “systems pharmacology” approach to the problem.

©Getty Images - oatawa

Celsius posts more than 80% sales gain in third quarter

By Hank Schultz

Fast growing energy drink manufacturer Celsius reported a sales increase of more than 80% in its most recent quarterly earnings statement. The company anticipates even better results in the future when gyms and other exercise venues can reopen.

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Multivitamins popular for children, adolescents

By Danielle Masterson

While use varies by demographic characteristics, about one-third of children and adolescents used a dietary supplement in 2017-2018 — a conclusion consistent with findings in recent years.

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Kid-centric products dominate October

By Danielle Masterson

While immune support products have been on trend during the entire pandemic, developers have shifted their focus to children. Immune-supporting ingredients like elderberry and zinc lead the way, along with probiotics, multis, and even a magnesium supplement...

NutraVideo: Zinc, vitamin D are key in COVID fight

NutraVideo: Zinc, vitamin D are key in COVID fight

By Danielle Masterson

The dietary supplement market has been flooded with new products, with an unprecedented demand in immune health. A recent Council for Responsible Nutrition (CRN)-IPSOS survey found that vitamin D usage jumped 37% and zinc grew 17% amid the pandemic.

Image courtesy of Abbott Nutrition

Abbott launches Pedialyte adult rehydration range

By Stephen Daniells

Pedialyte – Abbott’s veteran rehydration product positioned in the children's and pharmacy aisles – is expanding to adults and active consumers with the launch of Pedialyte Sport, a new formula created for athletes.

Getty Images / Piksel

Preclinical mouse study highlights need for more vitamin D

By Danielle Masterson

Vitamin D is involved in many physiological functions that decline with age, and low levels of the substance contribute to frailty and increased risk for negative health outcomes. Conversely, frailty itself may contribute to lower vitamin D by reducing...

Getty Images /  AnnaStills

New supplement line gives gamers a reboot

By Danielle Masterson

Skinz.gg, an esports health and wellness company, has launched its "Power Your Performance” line, geared toward the 2.5 billion gamers across the globe.

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Researchers zero in on supplement use among college athletes

By Danielle Masterson

The high prevalence of dietary supplementation use in the athletic population means there is a risk of inadvertent doping for those users who don’t do their research or get their information from reliable sources.

©Getty Images - serggn

NAD refers immune claims case on to FTC

By Hank Schultz

The National Advertising Division has referred the case of a supplement manufacturer making what have been deemed to be unsubstantiated immune health claims on to the Federal Trade Commission for possible enforcement.

Getty | solarseven

COVID-19: Scientists raise the vitamin D alarm

By Nikki Hancocks

A group of researchers and doctors have formed an international alliance aiming to encourage governments to increase recommendations for vitamin D intake to 4,000 IU daily as they believe this would reduce COVID-19 hospitalisations.

Getty Images / gustavofrazao

Sleep, immune support define September product launches

By Danielle Masterson

As the weather cools down and we get back into routines, brands are launching products that offer sleep and immune support and even candy flavored protein to get consumers into the Halloween spirit.

©Getty Images - serggn

News in brief

FTC issues refunds in case of pain relief supplement

By Hank Schultz

The Federal Trade Commission has issued refunds in a case brought against an herbal based pain relief supplement that the Commission alleged had insufficient backing for its claims.

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Product Innovations

Crack open a premix powerhouse.

Crack open a premix powerhouse.

Consumer lifestyle changes have created growth opportunities for sports nutrition brands, as the category crosses into mainstream food and beverage.