Vitamins & premixes

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FDA cites Mercola for alleged COVID-19 treatment claims

By Hank Schultz

Among three warning letters sent recently to dietary supplement marketers over alleged COVID-19 treatment claims was one headline name: Dr Joseph Mercola. FDA alleges he claimed several supplement products can treat or prevent viral infections.

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Study signals need for vitamin k2 with statin use, says firm

By Nikki Hancocks

Norway-based vitamin K2 supplier NattoPharma has highlighted new evidence connecting statin use to increased cardiovascular risk which it says further proves the need for Vitamin K2 supplementation in these patients.

Ghost CEO predicts proliferation of esports categories

Ghost CEO predicts proliferation of esports categories

By Stephen Daniells

The esports supplements category is dominated by energy and focus products, but as gamers warm up to supplements expect to see a proliferation of categories targeting this community, says the CEO of Ghost Lifestyle.

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Pet supplement sales surged 21% in 2020: Report

By Stephen Daniells

Mirroring the human dietary supplement category, sales of pet supplements also skyrocketed in 2020, with Packaged Facts reporting that growth rates quadrupling in 2020 from 2019.

Immunity on-trend: Selenium and zinc’s time to shine

Editor's Spotlight: Startup Focus

Immunity on-trend: Selenium and zinc’s time to shine

By Nikki Hancocks

Vitamin D is enjoying its well-deserved moment in the spotlight but the next trending ingredients in immune health will be selenium and zinc, according to a supplement entrepreneur.

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Updated: CRN urges public health establishments to issue guidance on vitamin D supplement benefits

House Resolution aims to recognize vitamin D's benefits for COVID-19

By Stephen Daniells

US Representative Glenn Grothman (R-WI) has introduced a House Resolution to recognize the significant role vitamin D may play in the fight against COVID-19.

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Special edition: Supplements for pets

NASC President: Pet supplements sales surged in 2020

By Stephen Daniells

As we saw on the human side, the market for pet supplements expanded in 2020 and this growth has been sustained, says Bill Bookout, president of the National Animal Supplement Council (NASC).

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Prebiotic wellness brand Muniq secures $8.2M in series A round

By Danielle Masterson

Muniq, a company offering a functional nutrition line that promotes blood sugar control and gut health, recently closed a new round of funding — a move the company said will allow them to expand their line and get their product into the hands of people...

The NutraIngredients-USA Awards are back! Submit your entries!

The NutraIngredients-USA Awards are back! Submit your entries!

By Stephen Daniells

The NutraIngredients-USA Awards are back for 2021 with new two categories but the same commitment to honor the best and brightest in ingredients, finished products, companies, people, and initiatives in the dietary supplements industry.

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2020-2025 Dietary Guidelines support dietary supplement use

By Stephen Daniells

Folic acid supplements for mothers, vitamin D supplements for infants, and B12 supplements for older adults are just some of the recommendations in the 2020-2025 Dietary Guidelines for Americans, but there is barely any mention of omega-3s.

NutraVideo: Attorney Nair on the reasonable consumer

NutraVideo: Attorney Nair on the reasonable consumer

By Danielle Masterson

So-called 'transition' or toddler formulas allegedly trick parents into thinking these products adhere to the same standards as infant formula, according to three separate but nearly identical class action lawsuits.

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BASF refocusing sterol ester business with Illinois site sale

By Stephen Daniells

BASF Nutrition & Health has agreed to sell its manufacturing site in Kankakee, IL and the associated businesses of vegetable-oil-based raw material sterols and natural vitamin E, anionic surfactants and esters produced there.

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Polish footballers short on carbs, critical nutrients, study finds

By Hank Schultz

A recent study done on professional soccer players in Poland concluded that the players were not consuming enough carbohydrate and were deficient in several important nutrients. But an expert cited some flaws in the study’s design, highlighting the...

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Study links microbiome diversity to active vitamin D level

By Nikki Hancocks

The gut microbiome's diversity is strongly linked to levels of active vitamin D in older men, according to new research, suggesting that the body's ability to metabolise vitamin D may be more important than the amount stored.

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Crack open a premix powerhouse.

Crack open a premix powerhouse.

Consumer lifestyle changes have created growth opportunities for sports nutrition brands, as the category crosses into mainstream food and beverage.