Vitamins & premixes

CPG Strategist: “The future is bright for GNC, The Vitamin Shoppe”

24-Jun-2021 By Danielle Masterson

With the pandemic all but behind us, it’s clear that most retailers won’t be able to rely on their old strategies and business models as we enter the next phase. So what can we expect?

NutraWomen Wednesday: Susan Mitmesser, PhD, VP, Science & Technology at Pharmavite

23-Jun-2021 By Danielle Masterson

This week’s NutraWoman has extensive experience in research and nutrition biochemistry, serves on the editorial board of multiple peer-reviewed journals, and is an active member of several organizations. Susan Mitmesser, PhD, Vice President, Science &...

Cellular aging category heats up with new NMN product launch

23-Jun-2021 By Stephen Daniells

Developed in collaboration with scientists at the Buck Institute for Research on Aging, the new product called Elevant Prime is formulated with nicotinamide mononucleotide (NMN).

Nature’s Sunshine Personalization Program is New Business Strategy

22-Jun-2021 By Emily Jarecki

Nature’s Sunshine’s new personalization program is part of an ongoing plan to revitalize its business and increase earnings for their practitioners and retailers by offering their customers presorted supplements delivered monthly.

Study finds low vitamin K status predictive of COVID-19 mortality

17-Jun-2021 By Nikki Hancocks

A new study, supported by Kappa Bioscience, confirms that vitamin K status is lower in hospitalised patients with COVID-19 and finds low vitamin K status to be predictive of higher mortality.

'A defining moment for the industry': DSM enters CBD space with Mile High Labs partnership

15-Jun-2021 By Stephen Daniells

Royal DSM has entered into a broad commercial partnership with Colorado-based cannabinoid company Mile High Labs (MHL) for next generation science-backed cannabinoid solutions.

PlantFuel signs agreement with Amazon's Launchpad to amplify digital sales channel

14-Jun-2021 By Danielle Masterson

PlantFuel Life Inc. recently announced that its PlantFuel supplement brand has signed an agreement with Amazon’s Launchpad, a program aimed at empowering new brands.

Tru Niagen product launches in 3,800 Walmart stores

10-Jun-2021 By Emily Jarecki

ChromaDex’s Tru Niagen consumer product has launched in 3,800 Walmart stores, with a new lower dose format also being rolled out.

Study: Vitamin D levels associated with depressive symptoms

10-Jun-2021 By Nikki Hancocks

A large community sample study has found vitamin D levels are associated with depressive symptomatology due to the vitamin's impact on three specific inflammatory markers.

Nutritional supplement shows promise for those with ASD: Study

07-Jun-2021 By Danielle Masterson

A new survey on the nutritional blend IQed found the product may be beneficial for those with autism, apraxia and other conditions involving motor and speech delays.

Annatto tocotrienol may help manage blood sugar: RCT

01-Jun-2021 By Emily Jarecki

Supplementation with annatto-derived delta-tocotrienol may improve glucose control, inflammation and oxidative stress in people with type 2 diabetes mellitus (T2DM), says a new study from the National University of Medical Sciences in Pakistan.

Launch Pad: May says bye to immune support and hello to hydration, healthy skin and energy

27-May-2021 By Danielle Masterson

The month of May generated an assortment of ingredients and formats, from protein bars that add inches to Ayurvedic-inspired coffee.

Lysulin secures 5th patent for diabetes management supplement

24-May-2021 By Danielle Masterson

The patent protects the formulation’s method it uses to prevent protein glycation.

NutraCast: Mary Berry on her astrology-inspired Cosmos Vita line

21-May-2021 By Danielle Masterson

The idea that a full moon can impact mental health, provoke strange behavior, and even cause illness dates back to thousands of years ago, and that belief is still strongly held by many today—including Mary Berry.

PepsiCo launches website to make nutrition research more accessible

20-May-2021 By Danielle Masterson

PepsiCo Health & Nutrition Sciences (H&NS) has unveiled a website that offers internal education to healthcare professionals. The hub will serve as a resource hub to aid healthcare professionals in all areas of practice and help them continue...

Senate bill would allow savings plans, federal benefits to be used to buy supplements

20-May-2021 By Hank Schultz

A US Senate bill introduced this week would allow federal health benefits funds and tax advantaged savings plans to be used to pay for dietary supplements.

NutraIngredients-USA Awards 2021: And the finalists are…

20-May-2021 By Stephen Daniells

NutraIngredients-USA is pleased to announce the finalists for the NutraIngredients-USA Awards 2021... the winners will be announced during a live broadcast on NutraIngredients-USA.com in July.

Nurish by Nature Made celebrates one year anniversary with makeover, new offerings

17-May-2021 By Danielle Masterson

The DTC brand has unveiled a fresh look and a new campaign committed to inclusivity.

NutraCast: Dr. Andrew Myers, CEO and Chief Science Officer of NutraGenetics

14-May-2021 By Danielle Masterson

Overcoming micronutrient deficiencies could become part of an effective strategy in the fight against COVID-19. While vitamin D supplementation has gained wide attention amid the pandemic, in the shadows is a lesser known but equally important nutrient:...

Pyatt returns with plant based line planned to launch with GNC

14-May-2021 By Hank Schultz

Sports nutrition veteran Brad Pyatt is launching a new company focused on plant-based nutrition. The first brick and mortar retail partner will be GNC, which itself is emerging from a bankruptcy sale to Chinese company Harbin.

Military vet fills vegan gap with new plant-based supplement

13-May-2021 By Danielle Masterson

After flying high in the Air Force for several years, Desiree Mora has found her grounding in health and wellness.

Female-led 3D printed vitamin company closes $11 million in series A funding

11-May-2021 By Danielle Masterson

Personalized health tech company Remedy Health has entered the kids supplement market fresh off an $11 million series A fundraising round.

Nature's Bounty enters esports market

11-May-2021 By Danielle Masterson

The flagship brand of The Bountiful Company has unleashed three new products as it forays into the esports and brain health markets.

Vitamin D deficiency may lead to more pain following total knee replacement

10-May-2021 By Danielle Masterson

Older women with low levels of vitamin D may experience more pain after total knee replacement than those with adequate levels of the nutrient, a new study suggests.

Natural Grocers reiterates quality commitment in relaunch of private label line

06-May-2021 By Hank Schultz

Natural Grocers is revamping its line of private label supplement products for new market realities and to better fit the company’s evolving market position. The new line, branded as Natural Grocers Brand Vitamins & Supplements, encompasses more...

Shelf space battle will intensify with Nestlé/Bountiful deal, observers say

04-May-2021 By Hank Schultz

Now that Nestlé has completed its acquisition of brands of The Bountiful Co. observers expect the CPG giant’s move into nutrition and wellness will continue to gather steam.

News in Brief

Hologram Sciences unveils first integrated supplement/home test product

30-Apr-2021 By Hank Schultz

New DSM division Hologram Sciences has launched its first product, a direct to consumer brand based on vitamin D that includes a testing component.

April new product roundup

27-Apr-2021 By Danielle Masterson

Spray delivery systems, CBN, and the sleep category lead this month's wellness wave.

Nestlé confirms plan to purchase The Bountiful Co. in deal in $5 billion range

26-Apr-2021 By Hank Schultz

Swiss nutrition giant Nestlé has reportedly confirmed that it will acquire The Bountiful Co. prior to a planned initial public offering for the maker of Nature’s Bounty supplements.

Help us shape the future of NutraIngredients-USA: We want to hear from you!

23-Apr-2021

2020 was a year of changing business practices, challenged global supply chains, and skyrocketing sales of dietary supplements and functional foods as consumers took more control of their own health and wellness.

Probiotic Lp299v may help women maintain healthy iron levels during pregnancy

21-Apr-2021 By Stephen Daniells

Supplementation with Lactiplantibacillus plantarum 299v may improve iron levels in healthy pregnant women and help to prevent iron deficiency for this important group, according to a new study from Sweden.

Multivits, omega-3, probiotics & vit D achieves ‘modest’ effects in warding off COVID-19: Study

21-Apr-2021 By Will Chu

The consumption of multivitamins, omega-3, probiotics or vitamin D supplements may lessen the risk of testing positive for COVID-19 in women but not so for men, an observational study concludes.

FTC seeks fines against marketer of vitamin D, zinc over claims products can replace COVID-19 vaccines

19-Apr-2021 By Hank Schultz

A St. Louis-based chiropractor and dietary supplement marketer faces monetary penalties for continuing to market vitamin D and zinc products that purport to prevent COVID-19 infections.

Surging sales, more transparency pressure driving contract manufacturing transformation

16-Apr-2021 By Hank Schultz

Rising demand in the contract manufacturing realm is driving both consolidation and pressure to make more transparent this sometimes closed section of the dietary supplement industry, observers say.

Honey heavyweights go head to head in NAD case about cough claims

15-Apr-2021 By Hank Schultz

Two honey product purveyors went head to head in disagreement about how Zarbee’s Naturals was advertising its cough soothing formulas.

DSM's new personalized nutrition guru said effort will benefit customers and end users alike

13-Apr-2021 By Hank Schultz

Personalized nutrition pioneer Ian Brady said DSM’s new venture in the space, branded as Hologram, will be a way to better serve both DSM’s brand clients as well as end users.

NutraIngredients-USA Awards 2021: Last day to complete your entries!

12-Apr-2021 By Stephen Daniells

Applicants to the 2021 NutraIngredients-USA Awards have until midnight Central time to complete their entries, with our expert judges ready to adjudicate across the 16 categories.

Usana secures fifth large scale sports sponsorship with USA Swimming deal

09-Apr-2021 By Hank Schultz

Multilevel marketing company Usana has concluded a partnership with USA Swimming to provide multivitamin products to the organization’s athletes. It’s part of a growing wave of sports sponsorships among network marketing companies.

From farm to factory: Gummi World unveils plans for experiential tour

08-Apr-2021 By Danielle Masterson

We’ve all heard of chocolate factory and brewery walkthroughs—but what about a gummy factory tour?

Multivitamin marketer agrees to cease ADHD treatment claims

08-Apr-2021 By Hank Schultz

The manufacturer of a multivitamin has withdrawn a number of claims relating to the purported benefits its product has for hyperactive children as part of a National Advertising Division case.

Vitamin D in moderation protects against respiratory infections: Meta-analysis

05-Apr-2021 By Danielle Masterson

According to researchers, the study is the most comprehensive yet to focus on vitamin D and respiratory infections and could have significant implications for healthcare providers.

Heads up: Higher intake of dietary calcium and magnesium may reduce migraine

01-Apr-2021 By Guan Yu Lim

A higher intake of calcium and magnesium from the diet is linked with lower migraine occurrence, according to researchers from Harbin Medical University in China who analysed more than 10,000 cases.

March Launch Pad: Superfoods and women's health dominate

30-Mar-2021 By Danielle Masterson

From respiratory support to superfoods, oral health to UTI defense, March showed up and showed out with supplements for just about anything the year throws at you.

New data backs RiaGev’s ability to bolster cell’s energy machinery, company says

30-Mar-2021 By Hank Schultz

Backed by new data, Bioenergy Life Sciences says its RiaGev ingredient is poised to make waves in the healthy energy category by bolstering cellular energy pathways and helping to arrest the cellular senescence process.

Supplement marketer prospers despite GNC nose dive

29-Mar-2021 By Hank Schultz

Supplement marketer FitLife Brands prospered in 2020 despite the bankruptcy of GNC, its biggest customer. The company recorded the highest annual revenue it has achieved for a number of years.

Deadline extended for the NutraIngredients-USA Awards 2021

29-Mar-2021 By Danielle Masterson

You still have time to enter this year’s NutraIngredients-USA Awards after we extended the deadline for entries until Monday, April 12.

UNPA opens doors for China growth & expansion at Natural Health and Nutrition Expo

26-Mar-2021 By Stephen Daniells

With China largely back to normal commerce and activity, the upcoming Natural Health and Nutrition Expo is a “great opportunity” for US dietary supplement companies to grow or expand their China business, says UNPA.

High vitamin D levels may protect against COVID-19: Study

23-Mar-2021 By Danielle Masterson

A new research study at the University of Chicago Medicine has found that having more than sufficient vitamin D levels may lower the risk of COVID-19 infection — especially for Black people.

Everton FC nutrition chief says supplements both help and hinder his cause

23-Mar-2021 By Hank Schultz

Supplementation forms a key part of the nutrition protocol of Everton FC, one of the oldest clubs in English football. It’s part of a revamp of the club’s approach to fueling players, brought on by the team’s first dedicated head of nutrition. But supplements...