Vitamins & premixes

Mintel report: Marketers should focus on millennials

14-Feb-2023 By Danielle Masterson

While the pandemic has proven to be a challenge for many spaces, it’s not an obstacle for millennial’s VMS usage and their penchant for single-letter vitamins.

More pet owners are searching for proactive pet health management, experts say

13-Feb-2023 By Stephen Daniells

As owners treat their pets as part of the family, the market for pet supplements is booming, with robust growth predicted to continue for several years at least.

5 take-aways we learned during our Business Leaders Forum

27-Jan-2023 By Stephen Daniells

From 2022 sales numbers to consumer enthusiasm remaining high, and from progress with equality and diversity in the industry to the growth in awareness around the importance of the microbiome for health, there were lots of talking points from our 3rd...

Could B vitamins protect against the metabolic syndrome?

26-Jan-2023 By Stephen Daniells

Dietary intake and blood levels of folate, and vitamins B6 and B12 were inversely associated with MetS risk in young American adults, says a new study from Texas State University.

The NutraIngredients-USA Awards are back! Submit your entries!

25-Jan-2023 By Stephen Daniells

The NutraIngredients-USA Awards are back for 2023 with new categories but the same commitment to honor the best and brightest in ingredients, finished products, companies, people, and initiatives in the dietary supplements industry.

This Wednesday! Hear directly from the CEOs of NOW, Nouri, Pharmavite & SuperGut

23-Jan-2023 By Stephen Daniells

From the state of the market to the impact of inflation, and from regulatory initiatives like mandatory product listing to equality and diversity in the industry, the NutraIngredients-USA’s Business Leaders Forum will dig deep into a range of industry...

Sharon Leite leaves Vitamin Shoppe after 4.5 years as CEO

05-Jan-2023 By Stephen Daniells

The Vitamin Shoppe will be announcing a new CEO as Sharon Leite announced she is leaving the retailer after four-plus years at the helm.

Study: Healthycell's Microgel shows Improved absorption compared to tablets

03-Jan-2023 By Danielle Masterson

The company said the results of the clinical trial support its strategy to improve the way people supplement.

Guest Article: NPA Chief on 2022’s industry sagas and what these mean for 2023

20-Dec-2022 By Daniel Fabricant, PhD. President & CEO, the Natural Products Association (NPA)

As social creatures were often reluctant to pick sides. It feels personal that we’re picking one person or group of people over another. However, for our industry, the reality is that there are divisive issues.

Annatto Tocotrienol plus Resveratrol may improve cardiometabolic risk in MetS: RCT

20-Dec-2022 By Stephen Daniells

A combination of delta-tocotrienol from annatto improved cardiometabolic risk factors, including central obesity and blood pressure, suggest findings from a randomized clinical study.

Optimal strategy: Good diet improves benefits of supplementation – Swisse study

20-Dec-2022 By Tingmin Koe

A good or optimal diet has been shown to improve the benefits of supplementation, according to a 12-week clinical trial funded by Swisse Wellness.

'A fantastic event': 6 reasons to attend NutraIngredients-USA’s Sports & Active Nutrition Summit 2023

12-Dec-2022 By Stephen Daniells

The Sports & Active Nutrition Summit 2023 is just two months away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why…

Supplement brand seeks to build on idea of trust

08-Dec-2022 By Hank Schultz

A Florida-based entrepreneur is trading on the idea of ‘trust’ with a new supplement brand under that name.

SHARE YOUR INSIGHTS

We want to hear from you! NutraIngredients-USA survey assesses state of industry

07-Dec-2022 By Stephen Daniells

Are your supply chain challenges easing? Did you have to reformulate products because of ingredient shortages? Which ingredients will burn brightest in 2023? Will we see a renewed push for mandatory product listing for dietary supplements?

Canadian online retailer adds liquid line, fish oil products

01-Dec-2022 By Hank Schultz

Major Canadian online retailer National Nutrition has signed a deal to add a line of liquid supplements to its already extensive product offerings. It has also added a line of fish oil supplements.

Advanced.gg CMO: Nutrition 21 did something with nooLVL that no one else was doing before them

22-Nov-2022 By Stephen Daniells

Branded ingredients hoping to capitalize on the booming esports category need to do more studies in gaming populations, with studies targeting specific gaming outcomes a real opportunity, says the CMO of Advanced.gg.

MegaFood debuts new label design

21-Nov-2022 By Danielle Masterson

The supplement brand walked us through the makeover process guided by research, objectives and strategic decision-making.

Levana Nourishments looks to fill nutrition gaps with private label-ready meal replacements

16-Nov-2022 By Asia Sherman

Food tech start-up Levana Nourishments has created nutritional powder mixes as complete meal replacement for people with special dietary needs, picky eaters and lifestyles on-the-go. They are now available as private label to partners in the nutraceutical...

FDA’s takedown of NMN raises fairness, transparency concerns

15-Nov-2022 By Hank Schultz

NMN, an anti-aging ingredient, has been disallowed by FDA because of its prior investigation as a drug. The determination, which came as something of a surprise given the ingredient’s market history, has raised questions of fairness and transparency.

Sports & Active Nutrition Summit: Early bird discount expires this week

10-Nov-2022 By Stephen Daniells

With expert speakers confirmed from GNC, NOW, Advanced.gg, Floyds of Leadville, cbdMD, JSchall Consulting, TYM Performance, SPINS, NYU Tisch Institute for Global Sport, and more, the upcoming Sports & Active Nutrition Summit is not to be missed.

NemaLife builds nematode-based ingredient screening pipeline for rapid, affordable, and actionable results

10-Nov-2022 By Stephen Daniells

The whole organism assay platform is helping companies explore novel ingredients for health and lifespan, weight management, cognitive health, muscle health, and more.

Sports & Active Nutrition Summit to focus on esports, CBD, regulatory landscape, and more

31-Oct-2022 By Stephen Daniells

Save the Date! NutraIngredients-USA’s Sports & Active Nutrition Summit returns to San Diego, February 15-17, 2023. The event brings together scientists, formulators, consultants, and regulatory experts to move the sports nutrition category forward.

Dietary supplementation linked to healthier college lifestyle behaviors

28-Oct-2022 By Asia Sherman

New research supports findings that associate dietary supplement intake with healthier lifestyle behaviors in college students but revealed no impact on blood biomarkers.

Pureboost clean energy drink raises more than $2 million via crowdfunding

25-Oct-2022 By Asia Sherman

Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.

News in brief

Barrington Nutritionals partners premix manufacturer WIN America

21-Oct-2022

Ingredients distributor Barrington Nutritionals has partnered with WIN America to offer premixes of vitamins, minerals, and bioactive components.

CRN: Gummy article harps on problems, ignores benefits

13-Oct-2022 By Hank Schultz

A recent Wall Street Journal article highlighted potential issues with the formulation and usage of gummy supplements with little attention given to the benefits of these products, the Council for Responsible Nutrition says.

CRN supplement survey ‘paints the landscape of a vibrant, mainstream industry’

13-Oct-2022 By Stephen Daniells

After a couple of record-breaking years, dietary supplement usage is returning to pre-pandemic levels. Data from CRN’s 2022 Consumer Survey on Dietary Supplements shows that 75% of Americans are using dietary supplements, down from 80% in 2021.

Nouri launches Prenatal Health Probiotic at Target

12-Oct-2022 By Stephen Daniells

Microbiome health company Nouri has launched a new prenatal probiotic supplement to support the maternal microbiome.

Food insecurity found to significantly increase risk of cardiovascular disease

07-Oct-2022 By Hank Schultz

Food insecurity raises the risk for almost all aspects of cardiovascular disease, new research from the University of Michigan has found.

September Launch Pad

29-Sep-2022 By Danielle Masterson

From gut-brain axis to heart health to hydration, there's a new product suited for a variety of lifestyles this fall.

Ritual chooses Whole Foods for first brick and mortar launch based on ‘trust’

26-Sep-2022 By Hank Schultz

Fast growing supplement brand Ritual has announced its first retail distribution deal with Whole Foods Markets, a partner chosen because “there is no retailer that has garnered more trust,” in the words of Ritual’s founder and CEO Katerina Schneider.

Delta-tocotrienol upstages alpha-tocopherol in fatty liver disease trial

23-Sep-2022 By Asia Sherman

Supplementation with delta-tocotrienol may edge out the competition in improving biomarkers of non-alcoholic fatty liver disease (NAFLD), says a study conducted at the Armed Forces Institute of Pathology in Pakistan.

Study elucidates complex link between vitamin D and testosterone in obese men

20-Sep-2022 By Hank Schultz

Low vitamin D levels were strongly associated with low testosterone in only in the most morbidly obese younger men, a new study has found.

Egg powder may be the next supplement to take on malnutrition

20-Sep-2022 By Danielle Masterson

New research suggests egg powder may be the key to tackling malnutrition in developing countries. Because eggs are not widely available in areas impacted by malnutrition, researchers point to egg powder as an inexpensive and convenient alternative.

Study finds omega-3s combo formula gave cognitive support to Alzheimer’s sufferers

14-Sep-2022 By Hank Schultz

A new study has found that a formula containing omega-3s, carotenoids and vitamin E had a significant positive effect on measures of cognitive decline among an older cohort suffering from milder Alzheimer’s disease.

Daily multivitamin may improve cognition, may protect against decline: RCT

14-Sep-2022 By Stephen Daniells

Multivitamin supplements may improve cognition, episodic memory, and executive function in older people, and slow cognitive decline by 60%, according to data from the high-profile COcoa Supplement and Multivitamin Outcomes Study for the Mind (COSMOS-Mind).

Rising inflation causes consumers to reprioritize wellness, growth persists in key areas

13-Sep-2022 By Danielle Masterson

Brightfield Group tapped their social listening skills to gain insight into how the current economy is shaping wellness routines.

Low B vitamin levels can lead to arterial degradation independent of cholesterol, study suggests

12-Sep-2022 By Hank Schultz

Research using an automated animal model of the human arterial wall injury has suggested that low levels of B vitamins can lead to damage to the arteries in a mechanism independent of cholesterol, but which can exacerbate the development of plaques when...

ChromaDex takes Tru Niagen into Brazil with MyPharma2Go partnership

01-Sep-2022 By Stephen Daniells

LA-based ChromaDex is partnering with MyPharma2Go Corporation to take Tru Niagen nicotinamide riboside into Brazil, focusing on reaching both consumers and Health Care Practitioners (HCPs).

Multivitamin-ginseng formula relieves stress markers in controlled trial

31-Aug-2022 By Hank Schultz

A supplement formula consisting of vitamins, minerals and ginseng was found to lessen psychological symptoms and blood markers of stress in a controlled trial, the manufacturer claims.

‘A wake-up call to American healthcare policy makers’: Report highlights billions in potential savings from supplements

31-Aug-2022 By Stephen Daniells

Dietary supplement regimens may reduce the direct and indirect medical costs associated with specific disease-associated medical conditions, but only $59 billion are currently being captured, potentially leaving $502 billion in additional savings that...

NR legal rumbles continue as USPTO board splits recent decisions on patent challenges

23-Aug-2022 By Stephen Daniells

The U.S. Patent & Trademark Office’s Patent Trial and Appeal Board’s (PTAB) recently rejected a challenge by Thorne Research, Inc. against one of the key patents covering nicotinamide riboside, coming a few months after the PTAB ruled in favor of...

Micronutrient bar first envisioned by Dr Bruce Ames launched at retail

22-Aug-2022 By Hank Schultz

A micronutrient bar first developed by renowned researcher Dr Bruce Ames, PhD, has reached widespread commercialization via a partnership with the Kroger Co.

Selenium plus CoQ10 may protect telomeres and reduce heart risks: Study

18-Aug-2022 By Stephen Daniells

Long-term supplementation of selenium and coenzyme Q10 (CoQ10) may preserve telomeres length, a marker of ageing, and are associated with a reduction in cardiovascular mortality, says a new study from Scandinavia.

‘Developing future consumers,’ The Vitamin Shoppe rolls out to college campuses nationwide

15-Aug-2022 By Mary Ellen Shoup

Sleep-deprived, stressed, and under pressure to perform academically while balancing their newfound freedom, college students are a burgeoning yet underserved market for health and nutrition products, says The Vitamin Shoppe CEO Sharon Leite.

Bone supporting effect of vitamin K2-rich cheese ‘stretches credulity,’ expert says

05-Aug-2022 By Will Chu

A study that suggests consuming a vitamin K2-rich cheese could help ward off bone thinning has been accused of “stretching credulity.”

Poor children much more likely to have low vitamin D, study finds

04-Aug-2022 By Hank Schultz

A new study has found a direct correlation between socioeconomic status and vitamin D status among Irish children.

CRN disputes wide ranging conclusions drawn from Vitamin D bone health analysis

29-Jul-2022 By Hank Schultz

The Council for Responsible Nutrition says Vitamin D remains an important bone health nutrient despite a recent null study that spurred an article in The New York Times.

Healthycell partners with Panaceutics to deliver personalized gel formulation

25-Jul-2022 By Danielle Masterson

The supplement company says the key differentiator in its personalized nutrition offering is an outcome-based method rather than the traditional input-based approach.

Consumer goods company dives into supplement trade with line of wellness shots

19-Jul-2022 By Hank Schultz

Another company with marketing acumen but no nutritional experience has dipped its toe into the supplement industry with a new range of wellness shots.