Vitamins & premixes

The founders of Vous Vitamins said their goal was to eliminate confusion in the choice of the correct multivitamin.  Getty Images

New personalized vitamin firm aims at simpler, safer formulas

By Hank Schultz

A pair of practicing physicians have founded Vous Vitamin, a personalized multivitamin brand that promises to steer customers toward efficacious dosages of nutrients and avoid what they believe to be dangerous overdose possibilities.

Tespo says it is close to launching an updated version of its table top device.  Tespo photo.

Innovations in delivery systems

Tespo, Güdpod take different tacks to connect to end users

By Hank Schultz

Two innovators of delivery systems based on table top devices are moving in different directions in their quest to connect to consumers. Tespo is harnessing data in a drive to become more connected with end users at home, while Güdpod is focusing on where...

Lloyd Parker, head of nutrition for Everton FC, presented at the Sports Nutrition Summit 2020 in San Diego.  NutraIngredients-USA/Justin Howe

Sports Nutrition Summit 2020

Supplementation forms key part of Everton FC nutrition approach

By Hank Schultz

Supplementation forms a key part of the nutrition protocol of Everton FC, one of the oldest clubs in English football. It’s part of a revamp of the club’s approach to fueling players, brought on by the team’s first dedicated head of nutrition.

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Source: Baze

Baze Marketplace pushes personalized nutrition from supplements to food

By Elizabeth Crawford

As mounting consumer interest in personalized nutrition continues to drive consolidation in the supplement side of the segment, the evidence-based supplement subscription service Baze is expanding into food as a point of differentiation, and in doing...

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Guest article

ONHA’s view: Don’t let strong sales in 2019 obscure important issues

By Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Successful evaluation of the progress or travails of 2019 requires more than measuring growth in dietary supplements sales, which by that measure alone indicates we had a banner year.

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China-based Harbin may buy out struggling GNC

By Danielle Masterson

Earlier this year, the vitamin retailer sought international expansion after striking a strategic partnership deal with China-based Harbin Pharmaceutical Group. Now it appears Harbin (also known as Hayao) may buy the Pittsburgh-based health and wellness...