Proteins, peptides, amino acids

Image Courtesy of Ritual

Ritual enters protein space

By Danielle Masterson

Ritual, the brand best known for its ‘Instagramable’ vitamins, has expanded its offerings with Ritual Essential Protein.

©Getty Images - CandyRetriever

Pyatt returns with plant based line planned to launch with GNC

By Hank Schultz

Sports nutrition veteran Brad Pyatt is launching a new company focused on plant-based nutrition. The first brick and mortar retail partner will be GNC, which itself is emerging from a bankruptcy sale to Chinese company Harbin.

NAC (n-acetyl cysteine) capsules. Image © Ivan Martynov / Getty Images

CRN: ‘This is not the final word on NAC’

By Stephen Daniells

While Amazon moves ahead with removing NAC-containing dietary supplements from its website, the FDA’s Office of Dietary Supplement Programs (ODSP) acknowledges that it is still reviewing the information around the ingredient.

©Getty Images - oatawa

Supplement marketer prospers despite GNC nose dive

By Hank Schultz

Supplement marketer FitLife Brands prospered in 2020 despite the bankruptcy of GNC, its biggest customer. The company recorded the highest annual revenue it has achieved for a number of years.

©Getty Images - Tetiana Soares

GNC leverages store footprint via same-day delivery deal

By Hank Schultz

GNC is finding a way to leverage its extensive store footprint to improve its ecommerce performance by pairing with delivery service Shipt to enable same day delivery of products direct to consumers.

NutraWomen Wednesday: Asma Ishaq, CEO Modere

Recognizing Women's History Month

NutraWomen Wednesday: Asma Ishaq, CEO Modere

By Danielle Masterson

The new weekly show that celebrates the women behind the wellness premieres with collagen pioneer Asma Ishaq, who led the burgeoning growth in today’s nutricosmetic market.

NutraCast Podcast: Dr. Keith Baar on muscle mass gains

NutraCast Podcast: Dr. Keith Baar on Muscle Mass Gains

By Danielle Masterson

Legend Labz recently announced a license agreement with The University of California to produce an all-natural muscle supplement, which lab studies show can increase muscle mass gains by over 200%.

Ghost CEO predicts proliferation of esports categories

Ghost CEO predicts proliferation of esports categories

By Stephen Daniells

The esports supplements category is dominated by energy and focus products, but as gamers warm up to supplements expect to see a proliferation of categories targeting this community, says the CEO of Ghost Lifestyle.

Creatine supplementation is most often associated with strength/short burst activities, but can be useful in other applications, too.  A recent paper tackles some of the many misconceptions about this ingredient. ©Getty Images - Kittiya

Roundup by experts puts to rest common creatine misconceptions

By Hank Schultz

A new paper authored by experts in creatine supplementation seeks to dispel some long standing misconceptions about this legacy sports nutrition ingredient. Among the concerns addressed are water retention, kidney damage, baldness and others.

Getty | JANIFEST

News in Brief

Lactalis launches 'pure' micellar casein

By Nikki Hancocks

Lactalis Ingredients has launched a new minimally processed micellar casein offering a high protein and amino acid profile.