In recent years, consumers have become increasingly health conscious, and more and more consumers are using dietary supplements. A pervasive attitude with many consumers is that more is better. However, fat-soluble vitamins such as vitamin A can accumulate in the body and lead to toxicity. The use of beta-carotene is a safe, clean-label way for manufacturers to incorporate vitamin A into supplements or food and beverage products. It also functions as an antioxidant, quenching free radicals that damage cell membranes and DNA.
This document discusses the benefits of beta-carotene as well as formulator options for its use.
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