Technical / White Paper
What is NAD+ and Why Should You Care?
Promoting Health at the Mitochondrial Level -- Nicotinamide riboside (NR) is a highly efficient, “no flush” form of niacin or vitamin B3 that offers many health benefits, including endurance, performance, weight management, cardiovascular health, anti-aging, cognitive function and neuroprotection. NR’s benefits are tied to the role of the mitochondria, or the “powerhouses of the cell”. Mitochondria perform important cell functions related to converting nutrients such as fats, proteins and carbohydrates into energy, and recent research explores their role in providing health benefits.
