Insight Guide

Vitamin/Mineral Supplements: Growth & Opportunity

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This Insight Guide has been written by Synergy Flavors , and any views and opinions expressed do not necessarily reflect those of

Vitamin/Mineral Supplements: Growth & Opportunity

Immune health’s leading role amid pandemic-centered concerns, caused a surge in immune support products and positioned the VMS segment for future growth. With consumers more receptive to adding supplements into daily lives, ensuring them of clear product benefits and ingredient transparency are keys to success. The VMS movement is now driving an emergence of vitamin-fortified food and drink where connection between flavor and need-states will become a brand differentiator. Download & learn more.  

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