Insight Guide

Vitamin/Mineral Supplements: Growth & Opportunity

Format: PDF file | Document type: Insight Guide

Vitamin/Mineral Supplements: Growth & Opportunity

Related categories: Vitamins & premixes

Immune health’s leading role amid pandemic-centered concerns, caused a surge in immune support products and positioned the VMS segment for future growth. With consumers more receptive to adding supplements into daily lives, ensuring them of clear product benefits and ingredient transparency are keys to success. The VMS movement is now driving an emergence of vitamin-fortified food and drink where connection between flavor and need-states will become a brand differentiator. Download & learn more.  

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