Technical / White Paper
Unlocking personalised nutrition: reasons to believe
Increased understanding of gut health presents new opportunities for personalized nutrition; but challenges surrounding delivery and the need to provide consumers with ‘reasons to believe’ must be resolved. Overcoming them will demand a convergence of expertise and extensive collaboration between organizations and specialists across a diverse range of fields and those that develop innovative business models which blend gut health and personalization, as well as proving benefits to consumers, will be in the best position to corner this new market.
