The Organic Supplement Shopper: Demand, Demographics & Beyond

Format: External webinar | Document type: Webinar

The Organic Supplement Shopper: Demand, Demographics & Beyond

Related categories: Dosage forms & delivery formats, Probiotics & prebiotics, Botanicals

The organic supplement market is $1.7 B with a 10% growth rate,* and shows no signs of slowing. 90% of organic shoppers said organic is more important to them than ever.† Millennials are the most likely to buy organic, but brands should consider the needs of the senior population to cast a wide innovation net. Lonza will be joined by Mintel’s leading organic market expert. Join to uncover:
·  Who the organic supplement shopper is and what
   motivates them
·  How organic labeling affects purchase decisions
·  Functional organic innovation ideas to help you hit hot
   categories like immune health and collagen
*McNeil M, COVID-19 will shape organic industry in 2020 after banner year in 2019 6-9-20, Organic Trade Association.
†Mintel. Natural and Organic Food Shopper: Incl Impact of COVID-19 – US – July 2020. 

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Lynn Lynn Dornblaser Director of Innovation & Insight

Shelby Shelby Linville Marketing Specialist

Juliana Juliana Erickson Global Marketing Manager