The Next Blockbuster Joint Health Product: Ideas & Directions

Format: External webinar | Document type: Webinar

Bone and Joint Health online event 2016
Considering the graying of America and the growth in the sports nutrition market, the market for joint health ingredients should be booming. However, research by the National Institutes for Health and consumer products companies suggest that the growth in use of joint health products lags behind other condition specific formulations and may even be in decline.This presentation focuses on the development and marketing of new joint health ingredients that have the potential to capture the trust and the imagination of consumers. These issues will be explored in the context of PLT Health Solutions’ portfolio of joint health ingredients, which have been top sellers in the joint health category.


Barbara A. Davis PhD RD Barbara A. Davis PhD RD Vice President of Medical & Scientific Affairs
PLT Health Solutions

Steve Fink Steve Fink Director of Marketing
PLT Health Solutions

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