To capture a fickle consumer’s attention, and their purchase, food developers should use ingredients that consumers understand. This is especially true when using sweeteners because the category is filled with misconceptions. Sugar, corn syrups and particularly high fructose corn syrups, have gotten a particularly bad rap.
Satisfying America’s sweet tooth is not an easy task, not only because of the breadth of our appetite, but also because of the ways sweetness is used and perceived in food products. Formulating great tasting foods with reduced or zero calorie custom sweetening solutions will move cases of finished goods to savvy health conscious consumers. Here’s how to capitalize on this growing market.