Technical / White Paper

Putting Weight into Weight Loss Claims

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Format: PDF file | Document type: Technical / White Paper

Putting Weight into Weight Loss Claims

Related categories: Probiotics & prebiotics, Gut/digestive health, Weight management

With a growing number of people who are busier, turning to fast food & leading more sedentary lifestyles, quick fixes to shed excess pounds and get high school skinny again are in great demand. Separating your product from these overly generalized programs, extreme diet and exercise regimens, can have its challenges while trying to stay competitive in the market and compliant with regulatory guidelines. To help you navigate these challenges, this white paper takes a critical look at popular weight loss claims, proposes new concepts for study design and a Global Index for measurement of weight loss for claims substantiation.

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