Fitness is the new growth sector of active nutrition and functional food. Defined as living a happy, well-balanced life, fitness embraces the physical, intellectual, social and spiritual aspects of one’s being. Fitness as a nutritional solution covers all demographics, generations and both genders. Fitness and nutrition expert, Dr. Doug Kalman, PhD, RD, FACN shares his insights on the functional ingredients market, including an overview of new science, defining the fitness nutrition market, and cover how nutritionals are integral for anyone seeking to improve their inner and outer well-being. Kalman will be speaking at the AIDP booth, #26101 on Wednesday October 8 at 11 a.m. and 2 p.m., and Thursday October 9 at 11 a.m.