Technical / White Paper
Focus and facts: how science determines success
The unprecedented demand for healthy ingredients is being met by an equally unprecedented, and occasionally overwhelming, supply. Developing, launching and securing consumer loyalty to nutraceuticals and functional food and drinks is reliant on dozens of factors, and the selection of the best ingredients has become even more important than ever. But with so much choice, how can brand owners and manufacturers minimise risk, accelerate NPD, perfect products and conform with evolving legislation and regulation while achieving their commercial ambitions? The key, it is clear, is in the science.