The Brand Owner is seeking to be more actively involved in the specifying and sourcing of raw materials for their products. Often this is driven by a desire to reduce costs or to have a unique product offering or both. This has benefits and drawbacks that must be considered before taking on this role.
Without involving the Contract Manufacturer at every step of the process, it can end up being a costly proposition and not achieve the desired results. The attached link to a whitepaper on Brand Owner – Raw Material Sourcing will outline some of the considerations when it comes to identifying and sourcing raw materials by a Brand Owner.