In recent years, consumers have become increasingly health conscious, and more and more are using dietary supplements.
A pervasive attitude with many consumers is that more is better. However, fat-soluble vitamins such as vitamin A can accumulate in the body and lead to toxicity. The use of beta-carotene is a safe, clean-label way for manufacturers to incorporate vitamin A into supplements or food and
It also functions as an antioxidant, quenching free radicals that damage cell
membranes and DNA. This document discusses the benefits of beta-carotene
as well as formulator options for its use.