Technical / White Paper
Advertising Food in the EU: Regulatory Challenges
From specific health claims to general food information, EU Regulation sets food advertising standards at a European level. Although rules are harmonised throughout the EU, enforcement is controlled at a national level where interpretations can differ among authorities and hence countries.
This White Paper, written by Leatherhead’s Regulatory experts Sukh Gill and Georgia Taylor, outlines the key Regulatory provisions controlling advertising and distils these into a basic compliance checklist to consider when developing advertising.