Today’s challenges, tomorrow’s opportunities and the path forward for dietary supplements
In this guest article, AHPA’s Michael McGuffin looks back at an eventful 2024 and ahead to 2025.
Markets & trends
Nutracast: The ‘Realistic wellness’ movement with Jelly IV founder
When you think of purchasing dietary supplement products, retailers like Amazon or The Vitamin Shoppe may come to mind. But for Ravee Chen, his goal is to get his product into every festival, bar and club, promoting Jelly IV as ‘a health supplement for...
Healthspan, personalization and tech: Euromonitor predicts 2025 consumer trends
The data and analytics firm has forecast a notable shift in consumers’ mindsets next year from simply lengthening lifespans to trying to improving the quality of that longer life. What does this mean for the future of health and wellness?
Elevate your nutrition knowledge with our biggest ever global broadcast series
Eight free webinars, over 50 experts and one unmissable opportunity to turn nutrition insights into action. It’s FoodNavigator’s global Positive Nutrition event
People on the Move: New nutra jobs of Fall 2024
This fall, a number of industry veterans stepped into new roles to contribute to global expansion strategies and propel research-based product development in a competitive dietary supplement space.
SANS 2025: Join Unilever, GNC, iHerb, MuscleTech, and more in San Diego
Experts from academia and industry, including GNC, Unilever Health & Wellbeing Collective, iHerb, Iovate Health Sciences, SPINS, Thorne, University of Regina and Brandon University are among the confirmed speakers for the 2025 Sports & Active Nutrition...
Kerry: Weight management and targeted nutrition key 2025 trends
Kerry Health and Nutrition Institute has released its 2025 trends forecast, highlighting key areas shaping food, beverage, and supplement innovation.
7 reasons to attend NutraIngredients-USA’s Sports & Active Nutrition Summit 2025
The Sports & Active Nutrition Summit 2025 is just under three months away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why…
NutraIngredients has a new look
Our site has moved to a new platform to improve your reading experience. Here’s what to look out for
NutraWomen Wednesday: Carolina Barsa, Chief Innovation & Growth Officer and Co-founder of FitBiomics
With a track record of successfully creating and growing purpose-driven brands that have a positive impact on society, Carolina Barsa, Chief Innovation & Growth Officer and Co-founder of FitBiomics, is committed to empowering people to take charge of...
November Launch Pad
From women's libido in the form of capsules to high protein in hot cocoa, November is sure heat up everyone's supplement regimen.
David Beckham co-launches supplement brand to help people ‘feel their best’
Soccer legend David Beckham has partnered with health sciences company Prenetics to launch health and wellness brand IM8.
From babies to boomers: How HMO benefits extend throughout life
The benefits of human milk oligosaccharides are most associated with infants, but a recent study reported that they improve body composition in overweight adults. These exciting ingredients are poised to offer significant benefits at all lifestages.
The microbiome modulation market: The rise of Amazon and TikTok
Amazon continues to drive probiotic and prebiotic supplement sales growth, but shifting trends suggest that TikTok is driving search and social engagement around the topics, particularly for younger demographics.
Akkermansia leads the charge for microbiome-based weight management products
The link between gut microbiota, metabolism and obesity continues to strengthen, and the market for probiotics and prebiotics to help manage weight is gaining momentum, with Akkermansia and GLP-1 claims leading the way.
Coming soon: Personalized Microbiome Modulation for Optimal Health webinar
Hear from experts from Nlumn, Thorne HealthTech and GenBiome Consulting in a free webinar on Dec. 5 that explores the challenges of the rapidly changing microbiome field and market.
ADM talks supportive solutions for GLP-1 users
Nutrition and flavor firm ADM recently unveiled its Supportive Solutions platform for GLP-1 users to address the emerging demand for tailored nutrition support for consumers currently taking GLP-1 agonists.
SupplySide West 2024: The unknown, unintended and existential
While the SupplySide West natural ingredients trade show floor was abuzz with some 20,000 attendees and 1,500 exhibitors, conversations on the periphery considered some of the unpredictable and existential forces coming to bear on industry.
Across the Nutraverse: RFK, Jr., Kerry focuses on nutrition, Blackmores sales boost & more
A lot has happened in the global nutrition industry over the past seven days, with headlines including data from big changes on the horizon in the US after RFK, Jr.’s nomination for a cabinet position, Kerry offloading its dairy business, and more. Catch...
Why are under 25s the key market for collagen beauty products?
In recent years, collagen supplements have become a go-to beauty-from-within solution for anti-aging and skin health, yet it seems that consumers under the age of 25 drive the most sales. Here’s why...
Trend tracker: Insights from Lonza, Haleon, Tummy Buddies
Here is a round-up on the latest nutraceutical trends in Asia-Pacific, including insights from Lonza on growing joint health interest among younger consumers, Haleon seeing China consumers increasing vitamin spendings in e-commerce, and popular demands...
PharmaLinea launches resource hub to offer brands a competitive edge
PharmaLinea has launched IntelHub, a resource platform for dietary supplement industry brand owners that provides brand insights, market trends and competitor analysis.
Nordic Biotic probiotics may curb postmenopausal bone loss
New research by Nordic Biotic has found that supplementation with Lacticaseibacillus paracasei LPC100 and Lactiplantibacillus plantarum LP140 could improve bone mineral density (BMD) and reduce vitamin D deficiency in postmenopausal women.
NutraWomen Wednesday: Emily Rose Britton, PhD, Senior Market Development Manager, Dietary Supplement Verification Program, USP
Emily Rose Britton, the senior market development manager of the Dietary Supplement Verification Program at U.S. Pharmacopeia, shared her unexpected journey into botanicals and dietary supplements.
US still the #1 probiotics supplement market, but China is catching up: IPA Chief
The United States remains the number one market for probiotic supplementation, but double-digit growth in China could see the Asian country replace the U.S. in “a year, maybe two,” says the executive director of the International Probiotics Association...
TikTok Shop's growing influence on the health and beauty consumer
Social platforms are increasingly influencing consumer shopping behaviors by offering brands a unique opportunity to capture the attention of a diverse audience. One such platform is TikTok Shop, which sees over 80% of its dollar sales in the health and...
Iovate’s CIO on opportunities in a changing weight management sector
Natural alternatives, side effect support and promoting health and wellness post-GLP-1 drugs—there are several opportunities for brands to thrive in the brave new weight management world.
The Vitamin Shoppe partners with Team RWB for veteran health
The Vitamin Shoppe is raising funds for Team Red, White & Blue to promote the health and wellness of U.S. military veterans.
Sami-Sabinsa Group CEO: Don't have a 'commodity mentality'
Ingredient supplier Sami-Sabinsa Group is a long-time leader in managing the supply chain and sidelining some of the pitfalls of ingredient commodification.
LifeVantage revels in 'activation era' with debut of GLP-1 system
Nutrigenomics company LifeVantage is turning down food noise by turning up GLP-1 production. The company just launched its MindBody GLP-1 System, a dual product offering that includes MB Core and MB Enhance, which work together to activate natural GLP-1...
Across the Nutraverse: US supplement usage, OmniActive’s new acquisition, SABPA report, and more
A lot has happened in the global nutrition industry over the past seven days, with headlines including data from CRN’s annual consumer survey, OmniActive’s recent M&A activity, NPA celebrating NMN success, and the inaugural SABPA symposium. Catch up with...
NutraCast: Healthy aging breakthroughs: ChromaDex's 25-year journey
For the past 25 years, Chromadex has been at the forefront of innovation and research in healthy aging. Rob Fried, the company's CEO, reflects on its evolution from an analytical testing service to a developer of proprietary ingredients, with a...
Lessons learned: Considering the failures in personalized nutrition
As technology changes and consumer preferences shift, the personalized nutrition industry is having to evolve to meet those demands.
Cycle syncing: How Levelle Nutrition is helping women optimize their cycles
Linda Alvarez, MD, co-founder of Levelle Nutrition, is leading the charge in ‘cycle-syncing’, the movement to help women optimize their nutrition and workouts based on their menstrual cycle.
CRN survey reports consistent supplement use, increased interest in speciality products
Three quarters of Americans continue to use dietary supplements, according to the 2024 Consumer Survey conducted by Ipsos and sponsored by the Council for Responsible Nutrition.
Mike Tyson launches supplements ahead of Jake Paul fight
Former heavyweight boxing champion Mike Tyson has introduced two dietary supplements to market—UltimateFocus and Mikenesium—in the lead up to his Nov. 15 heavyweight bout with YouTuber-turned-boxer and Prime beverage founder Jake Paul.
Omega-3 may be an overlooked hero ingredient in beauty supplements
Omega-3 is reportedly “the most sought-after ingredient in beauty supplements,” but formulators are missing a trick in excluding the essential fatty acid for more ‘on-trend’ ingredients, according to experts.
NutraWomen Wednesday: Line Johnsen, PhD, SVP of R&D and Regulatory Affairs, Aker BioMarine
Line Johnsen, PhD, started off researching DNA replication, chromosome dynamics and antibiotics screening, but it was her time at a contract research organization that sparked her interest in omega-3s.
NPA hails ‘monumental victory’ with NMN case
The Natural Products Association (NPA) is celebrating after a federal court granted a joint motion to stay proceedings in a lawsuit to allow the Food and Drug Administration to respond to a Citizen Petition that may resolve the case about Nicotinamide...
Guest Article
Inaugural SABPA symposium: Ensuring access to and benefit sharing for Southern African botanicals
Over 80 stakeholders from government, academia and industry gathered recently at the first Southern African Botanical Products Association (SABPA) symposium to discuss best practices to successfully bring compliant ingredients to the world market.
Dietary supplement industry considers the future of U.S.-China tariffs
The dietary supplement industry continues to closely monitor the evolution of tariff policies between China and the United States, pending the outcome of the U.S. presidential election.
What’s Up with Pumps: Networking one pump at a time
How a spontaneous gym session in San Diego transformed into a powerful, nationwide movement that's revolutionizing how the nutraceuticals industry networks.
The Vitamin Shoppe parent company files for Chapter 11
Franchise Group, Inc., which bought The Vitamin Shoppe in 2019 and took it private last year, voluntarily initiated a filing for bankruptcy protection and entered a restructuring support agreement with holders of approximately 80% of its first lien debt.
OmniActive acquires ENovate Biolife
OmniActive Health Technologies has acquired ENovate Biolife, expanding its ingredients portfolio to target key health categories in the dietary supplement space.
Across the Nutraverse: New Jersey attempted restrictions, France’s new supplements platform and natural product regulation in NZ
A lot has happened in the global nutrition industry over the past seven days, with a restrictive supplements bill passing the New Jersey Assembly, NZ’s new natural products bill and France’s new online platform for supplements among the headlines. Catch...
Trends in infant probiotics: A shift towards immune health
Rising demand for infant immunity products is driving focus on microbiome health, antibiotic resistance and respiratory support, according to data from Lumina Intelligence.
October Launch Pad
The month of October is closing out with quite the variety of offerings—from protein to probiotics to multis, in formats that include RTD, soft chews, stick packs and more.
Across the Nutraverse: Consumer spending in HK, KDP acquires Ghost, and more
A lot has happened in the global nutrition industry over the past seven days, with Keurig Dr Pepper acquiring Ghost for big money and LanzaTech accelerating its proprietary protein commercialization among the headlines. Catch up with our weekly round-up...
Food industry by-product shows potential as novel fat-binder: Study
A supplement made from Saccharomyces cerevisiae by-products from the brewing industry improves lipid metabolism and cholesterol profiles in overweight and obese individuals, according to a new study published in the journal Nutrients.
Celebrating 30 years of DSHEA: Taking a look back to look forward
Signed into law on Oct. 25, 1994, the Dietary Supplement Health and Education Act (DSHEA) ushered in a new and lasting era for the dietary supplement industry.