Mtn Dew Kickstart, an ‘energizing’ sparkling beverage with 5% juice, vitamins, and caffeine, has been a hugely successful product launch for PepsiCo

PepsiCo CEO: ‘Our innovation is becoming more durable’

By Elaine Watson

If you’ve got enough money - and clout - it’s not hard to make a big splash with a new product launch in year one. The real test comes in years two, three and four. And PepsiCo is proving that its innovations are still delivering after the initial hype...

The US immune health market was valued at $2.3 billion in 2013, according to the NBJ

Valensa debuts algal 1,3 beta-glucan for immune health

By Hank Schultz

Valensa International, a Florida-based producer of finished supplement formulas, has announced a deal to bring an immune health ingredient to market based on 1,3 beta-glucan derived from algae.

Sugardown's mode of action inhibits intestinal enzymes that free up glucose for ingested carbohydrates.

Boston Therapeutics launches blood sugar management supplement

By Hank Schultz

Boston Therapeutics (BTI) has entered the full commercialization phase of its Sugardown dietary supplement aimed at the healthy blood sugar management market.  The company is collaborating on the launch with Benchworks, a Maryland-based marketing firm.

GNC appoints new Chief Marketing and eCommerce Officer

GNC appoints new Chief Marketing and eCommerce Officer

Supplement retailing giant GNC has hired Jeffrey Hennion as its new Executive Vice President, Chief Marketing and eCommerce Officer, and has also appointed Daisy Vanderlinde joins as Chief Human Resource Officer.

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