The firm behind the liposome-encapsulated supplement range Lypo-Spheric has developed a new supplement brand targeting a younger demographic called Altrient, which has debuted with a vitamin-C gel bosses claim has unprecedented bioavailability and digestive...
GNC has struck a deal with actor Mark Wahlberg to develop a new nutritional supplement line called MARKED, which will debut in GNC stores and on GNC.com, but is expected to be widely available through other leading retailers as well.
Schiff Nutrition has signaled its intent for the ‘rich potential’ of the immune support segment with its purchase of Airborne, and the company believes its new acquisition and Emergen-C can both be successful in the marketplace.
It has been a good year for M&A in nutrition, health & wellness with a 10% uptick, according to Nutrition Capital Network (NCN), and several big companies remain on the lookout for assets as they watch competitors close deals.
While Procter & Gamble’s move into the dietary supplements market might have been unexpected, the fact it chose New Chapter as its entry vehicle should come as no surprise, according to one investor in the Vermont-based firm.
Direct selling nutritional supplement giant Herbalife has struck the largest sponsorship agreement for a major league soccer (MLS) club in league history with a $44m, 10-year deal with MLS champion LA Galaxy.